Brand Tone

approachable, stylish, family-oriented, direct, helpful, straightforward, informative, modern, relatable

Brand Values

• •Family & Inclusivity
• •Quality & Curation
• •Convenience & Customer Service
• •Heritage & Trust

Best Practices

• •Maintain a Consistent Family-Friendly Voice: Ensure all copy, from social media captions to product descriptions, reflects the brand’s core identity as a stylish and reliable retailer for the entire family.
• •Lead with Value and Convenience: Continuously highlight key benefits like 'fast shipping,' 'easy returns,' and 'Click & Collect.' These practical advantages are major decision-making factors for busy shoppers.
• •Tell the Story of the Brands: Instead of just listing products, briefly explain what makes each brand special (e.g., 'Danish design,' 'sustainable materials,' 'perfect for outdoor play'). This elevates the perceived value of the curated selection.
• •Segment and Personalize Communication: Use different messaging for your distinct audiences (men, women, parents). An email showcasing men's suits from Matinique should have a different tone and focus than one featuring children's rainwear from Hummel.
• •Use High-Quality, Relatable Imagery: Accompany all copy with visuals that are both aspirational and authentic. Show the clothes in real-life contexts that resonate with a modern Norwegian lifestyle, reinforcing the brand's blend of style and practicality.

Social Perception

Positive; customers value the wide selection for the whole family, quality brands, good service, friendly staff, and efficient delivery. It's perceived as trendy and convenient, leading to a base of loyal customers.

Copy Examples

• •Ready for any weather! 🌧️ The new collection from Kattnakken combines playful design with the durability your kids need. Keep them warm and dry on all their adventures. Shop the collection online or find it at your nearest Brando Kids store. #BrandoKids #Kattnakken #NorwegianDesign #Barnemote
• •Embrace the Season in Style. Discover autumn's must-have knits, jackets, and accessories for him, her, and the little ones. Quality that lasts, from brands you love.
• •Your Weekend Wardrobe is Waiting | Click & Collect Today!
• •From Matinique's sharp tailoring to mbyM's feminine silhouettes—your style destination is here. Brando.no offers a curated selection of top Scandinavian and European brands for men and women. Shop now for a simple style refresh.
• •The Selected Homme 'Dane' knit is more than just a sweater—it's a versatile staple. Crafted from a soft organic cotton blend for superior comfort and breathability. Its classic crew-neck design makes it perfect for layering over a shirt or wearing on its own. A timeless piece for effortless style.