Brand Tone

Accessible, Family-Oriented, Stylish, Engaging

Brand Values

• •Family & Tradition
• •Quality and Style
• •Customer Convenience
• •Accessibility
• •Community Engagement (emerging)
• •Norwegian Roots

Best Practices

• •Develop a Unified Brand Voice Guide: Clearly define brando.no’s tone (e.g., "Friendly & Helpful," "Stylish & Accessible," "Family-Focused & Trustworthy"). This guide should include examples of do's and don'ts for different platforms and be shared with everyone creating content.
• •Know Your Audience, Platform by Platform: While maintaining core values, adapt the tone slightly for each platform. Instagram might be more visual and aspirational, TikTok more informal and trend-driven, while website copy remains informative yet engaging. The language should always feel authentic to Norwegian consumers.
• •Emphasize Family and Versatility: Consistently weave in messaging that brando.no caters to the fashion needs of the entire family, highlighting the breadth of their collections for women, men, and children.
• •Showcase Norwegian Roots and Quality: Subtly remind customers of Brando's Norwegian heritage and commitment to quality, whether through highlighting Scandinavian brands or the craftsmanship of their own lines like Hélène Studios.
• •Be Engaging and Interactive (Especially on Social Media): Encourage two-way conversations. Ask questions, run polls, feature user-generated content (#brandono), and respond to comments in a timely and friendly manner, reflecting the desired engaging and relatable tone. This aligns with their strategy for platforms like TikTok.

Social Perception

Generally perceived as a reliable retailer with good customer service and quality products. Customers appreciate the selection of trendy clothing for the whole family. The long history of the parent company likely contributes to a sense of trustworthiness. The active recruitment for a TikTok role indicates they are recognized as needing to evolve their social media strategy to be more engaging and contemporary, especially for younger audiences.

Copy Examples

• •Instagram Post (New Children's Collection): "Adventure awaits! 🌲❄️ Keep your little explorers warm and stylish this season with our new arrivals from [Brand Name]. Durable, comfy, and ready for anything! Shop the collection online and in-store. #brandoKids #NorwegianStyle #FamilyFashion"
• •Facebook Ad (Seasonal Sale): "Refresh your wardrobe for less! ✨ Brando's seasonal sale is ON, with up to 50% off on selected styles for men, women, and kids. Find your new favorite outfit today! Fast shipping & easy returns. [Link] #brandoSale #FashionForEveryone #NorwayShopping"
• •TikTok Video Idea (Styling Tip): (Upbeat music, quick cuts) "3 ways to style our bestselling [Item Name]! трансформат! From casual coffee run ☕ to chic evening out 🌙. Which look is your fave? Let us know in the comments! 👇 #brandoStyle #OutfitInspo #TikTokFashion #NorwegianFashion"
• •Website Banner (Highlighting Hélène Studios): "Introducing Hélène Studios: Timeless elegance, designed in Norway. Discover uniquely crafted pieces that blend classic style with a modern touch. Quality you can feel, style you'll love. [Shop Hélène Studios] #HeleneStudios #BrandoExclusive #NorwegianDesign"
• •Email Newsletter Snippet (General): "Hello [Customer Name], Ready for a style update? Discover the latest trends, timeless classics, and family favorites at brando.no. From everyday essentials to special occasion showstoppers, we've got something for everyone. Plus, get inspired by our new blog post on [Blog Post Topic]! Happy Shopping!"