Brand Tone

Passionate, Introspective, and Inspirational

Brand Values

• •Creativity as Therapy and Healing
• •Resilience and Transformation
• •Connection to the Inner Child
• •Sustainability and Consciousness
• •Authenticity and Individuality

Best Practices

• •Lead with the "Why": Always connect the art back to its purpose. Whether it's for healing, telling a story of resilience, or celebrating color, this "why" is your strongest asset. Don't just sell a painting; sell a piece of a journey.
• •Use Emotive and Sensory Language: Your tone is passionate and introspective. Use words that evoke feeling (e.g., "vibrant," "chaotic," "calm," "joyful," "resilient") and senses (e.g., "heavily textured," "electric colors," "visual symphony") to draw the audience in.
• •Tell the Story of Transformation: Whether it’s the transformation of the artist or the transformation of recycled materials, this is a core value. Highlight the "before and after" narrative in your descriptions to make the final piece more meaningful.
• •Embrace Vulnerability: Continue to share the personal connection to the art. Authenticity is key to your brand. Snippets about what inspired a piece or the feeling behind it will resonate more than generic descriptions.
• •Always Circle Back to the "Inner Child": This is a unique and powerful brand value. Frame the art as an experience of wonder, play, and curiosity. Use phrases like "a reminder to play," "for the part of you that still marvels," or "art for your inner world."

Social Perception

Emerging and Respected Artist, Inspirational and Relatable Figure, Vibrant and Unique Style, Multi-disciplinary Talent

Copy Examples

• •Headline: From Chaos, Color. Body: This piece started as a tangle of feelings and ended as a universe of its own. Every layer is a memory, every color a step away from the grey. It’s a reminder that even our most complicated thoughts can become something beautiful. This is my therapy, and I'm happy to share it with you. #BrandonHodgesArt #AbstractArt #ArtIsTherapy #CreativeJourney #ColorHeals
• •Title: Urban Bloom Sculpture Description: Found on the streets of Oakland, transformed in the studio. This sculpture began its life as forgotten fragments of the city—plastic, metal, and paper. Now, it’s a story of resilience and rebirth. A testament to the beauty we can create when we choose to see potential in the overlooked. Bring a piece of this transformation into your home.
• •Subject: Don't lose touch with your inner child.
• •Brandon Hodges creates art to heal. His vibrant, psychedelic paintings and intricate sculptures are born from a journey of personal transformation, turning struggle into strength and discarded materials into objects of wonder. His work is an invitation to find the joy, color, and resilience that exists within all of us.
• •Headline: Art That Feels Like a Deep Breath. Body: Your space is more than just walls—it’s a sanctuary. Brandon Hodges' art is a vibrant, powerful reminder of resilience and joy. Created as a form of therapy, each piece aims to brighten your world and reconnect you with your creative spirit. Find a piece that tells your story. Shop the collection now.