Brand Tone

practical, value-driven, and straightforward

Brand Values

• •Value for Money
• •Product Availability/Variety
• •Authenticity/Trust (implied)
• •Efficiency

Best Practices

• •Prioritize Clarity and Directness: Use simple, straightforward language. Avoid jargon or overly technical terms unless explaining a key feature, and then do so concisely. Get straight to the point about product benefits and value.
• •Emphasize Value Consistently: Ensure that messages about discount pricing, factory direct, free shipping, and full warranty are woven into relevant communications, reinforcing the core reason customers choose the brand.
• •Be Factual and Product-Focused: Center copy around the products, their features, and the practical benefits they offer (e.g., efficiency, power, reliability). While friendly, the primary goal is to inform and facilitate a purchase.
• •Maintain a Professional, Trustworthy Voice: Even with a focus on discounts, ensure the language conveys reliability and authenticity. Highlight new dealer stock and full factory warranty to build confidence.
• •Keep Promotional Language Clear and Action-Oriented: When announcing sales or deals, make the offer clear, specify the duration if applicable, and provide a direct call to action (e.g., Shop Now, Explore Deals, Order Today).

Social Perception

mixed but leans towards a company that offers good deals, though customer service can be a point of concern for some

Copy Examples

• •Headline: Get Your Weekends Back: Powerful Mowers, Unbeatable Prices. Body: Stop wrestling with old equipment. Brand New Mowers offers factory direct pricing on top-brand mowers, trimmers, and blowers. All in stock, with full factory warranty and free shipping. Order today, conquer your yard sooner.
• •Social Media Post (Facebook/Twitter): Image: A selection of popular mower brands. Text: Why pay more? 🤔 Get genuine, brand new [Brand Name, e.g., Toro, Husqvarna] mowers shipped FREE to your door. Full warranty included. Shop now and save big! #LawnCare #NewMower #OutdoorPower #FreeShipping [Link to website]
• •Email Subject: Slash Prices, Not Just Grass! Your Next Mower is Here. Body: Hi [Customer Name], looking for an upgrade? At Brand New Mowers, we deliver top-quality outdoor power equipment directly from the factory to you – meaning big savings, no middleman. Explore our huge in-stock selection and enjoy free shipping on every order. Your perfect lawn is a click away.
• •Website Banner: IN STOCK & READY TO SHIP! Full Factory Warranties. Free Shipping. Sub-text: Your trusted source for discount mowers and power equipment.
• •Product Description Snippet (for a specific mower): [Mower Model Name] - Power Meets Value. Tackle any lawn with this [feature, e.g., robust 22HP engine] and [feature, e.g., 42-inch cutting deck]. As new dealer stock, you get unbeatable factory direct pricing, a full manufacturer's warranty, and free shipping. In stock and ready for your toughest jobs.