Brand Tone

Professional, Expert, Customer-centric, Service-oriented, Accessible, Approachable, Inspirational, Aspirational, Value-driven

Brand Values

• •Customer Satisfaction
• •Quality
• •Expertise and Experience
• •Service
• •Accessibility/Affordability
• •Transparency

Best Practices

• •Always Prioritize the Customer's Needs: Frame benefits around how your products/services solve customer problems or enhance their lives (e.g., "total unburdening," "perfect for your style").
• •Emphasize Expertise with Clarity: Talk about experience and quality, but in a way that is easy for the customer to understand. Avoid overly technical jargon unless explaining specific benefits. Use phrases like "our specialists," "expert advice."
• •Be Approachable and Inviting: Encourage interaction. Use phrases like "Contact us today," "Visit our showroom," "Let us help you."
• •Showcase Value Transparently: Clearly communicate what customers get for their money – not just the product, but the service, advice, and quality. Mention "sharp prices" or "for every budget" where appropriate.
• •Maintain Visual and Textual Consistency: Ensure that the aspirational and quality feel of your images on social media and your website is matched by professional, helpful, and inspiring language in your captions and descriptions.

Social Perception

Emerging Local Specialist, Service-Focused, Trusted Advisor

Copy Examples

• •Headline: Your Dream Floor, From Vision to Reality. Expertly Installed. Body: At Brandfloors, we don't just sell floors; we bring your vision to life. Our specialists guide you from selection to flawless installation, ensuring a beautiful, durable result you'll love for years. Quality and service you can stand on.
• •Headline: The Perfect Floor for Every Home, Every Budget. Body: Discover a stunning range of PVC, laminate, and more at Brandfloors. We believe beautiful flooring should be accessible to everyone. That's why we offer top-quality options at sharp prices, with personalized advice to match your style and needs.
• •Headline: Unsure Which Floor is Right? Let Our Experts Visit You. Body: Choosing a new floor is a big decision. Brandfloors makes it easier with free in-home consultations. We bring the samples, measure your space, and offer tailored advice to ensure the perfect fit for your home and lifestyle.
• •Headline: Experience the Brandfloors Difference: Quality, Craftsmanship, and Care. Body: From our Nieuwleusen showroom to your home, we're dedicated to providing an exceptional flooring experience. With years of expertise, professional installation, and a commitment to your satisfaction, we're the specialists you can trust.
• •Social Media Post (with image of a beautiful new floor): Transform your space with Brandfloors! ✨ We love helping our clients achieve their dream interiors with our top-quality PVC and laminate flooring. From expert advice in our showroom (or your home!) to professional installation, we handle it all. What will your new floor look like? #Brandfloors #HomeInspo #FlooringExperts #NewFloor #InteriorDesign