Brand Tone

passionate, stylish, and expert. fashion-forward and trendy

Brand Values

• •Passion for Dance
• •Quality and Craftsmanship
• •Comfort and Performance
• •Style and Elegance
• •Innovation

Best Practices

• •Embrace Passionate Language: Use evocative words that convey the emotion, sensuality, and intensity of tango. Words like 'passion,' 'elegance,' 'fire,' 'embrace,' and 'rhythm' align with the brand.
• •Highlight Craftsmanship and Quality: Subtly weave in details about materials, design, and the care put into making the shoes. This reinforces the value proposition.
• •Focus on the Dancer's Experience: Frame benefits around how the shoes make the dancer feel – more confident, comfortable, stylish, and capable.
• •Maintain a Stylish and Sophisticated Voice: Even when being playful or trendy (especially on social media), ensure the underlying tone remains elegant and reflects the artistry of tango.
• •Be Authentic and Connect with the Community: Understand and use the language of tango dancers. Share stories or content that resonates with their experiences and aspirations. Incorporate user-generated content or hashtags like #mytangoshoes to foster community.

Social Perception

providers of high-quality, specialized footwear essential for tango dancing; comfort and stability; aesthetic appeal and style; trendy and engaged

Copy Examples

• •Feel the rhythm, embrace the passion. Our Tango Shoes are crafted for the perfect embrace, on and off the dance floor. #TangoPassion #DanceInStyle
• •Elegance in every step. Discover the handcrafted quality and unmatched comfort that will transform your tango. #TangoShoes #MadeForMovement
• •From the studio to the spotlight, dance with confidence. Our shoes are designed for performance, built for passion. #TangoLife #FootwearPerfection
• •It takes two to tango, but it takes the right shoes to truly fly. Find your perfect pair and let your feet lead the way. #MyTangoShoes #DanceComfort
• •Unleash your inner fire. With Tango Shoes, you're not just dancing, you're making a statement. #TangoFashion #StepIntoElegance