Brand Tone

Passionate & Enthusiastic, Community-Focused & Friendly, Eco-Conscious & Purpose-Driven, Trendy & Youthful, Authentic & Transparent, Playful & Humorous

Brand Values

• •Sustainability
• •Community
• •Uniqueness & Individuality
• •Quality & Curation
• •Customer Engagement
• •Accessibility

Best Practices

• •Always Lead with Sustainability: Weave the eco-conscious mission into all communications, whether it's a product description, social media post, or "About Us" page. It’s a core differentiator.
• •Keep it Real and Authentic: Use genuine language. Share behind-the-scenes content of the recycling process or sourcing. Avoid overly corporate jargon. Authenticity resonates with the vintage and eco-conscious consumer.
• •Foster Community Connection: Address your audience directly (e.g., "Hey Vintage Lover!"). Encourage interaction by asking questions, running polls, and featuring customer posts (with permission). Highlight local involvement and partnerships.
• •Balance Trendy with Timeless: While showcasing current vintage trends (especially on visual platforms), also emphasize the timeless nature and lasting quality of well-made vintage pieces. This appeals to both fashion-forward and value-conscious shoppers.
• •Be Visually Consistent: Ensure that the photography and videography style across all platforms reflects the brand's vintage, unique, and sustainable aesthetic. This visual tone is just as important as the written one. Use imagery that showcases the character and story of the items.

Social Perception

Positive & Eco-Friendly, Source for Unique Finds, Community-Oriented, Trendy & Fashion-Forward, Good Value & Service

Copy Examples

• •⚡️ ۹۰s Rewind ⚡️ Score iconic looks that tell a story. Each piece at Branded In Butler is hand-picked and planet-approved. Reduce waste, rock vintage. What era are you channeling today? #SustainableStyle #VintageFinds #BrandedInButler #90sfashion
• •More Than Just Clothes, It's a Movement! 🌍 Join Butler's home for sustainable vintage. From rare tees to timeless denim, discover unique pieces while supporting our mission to divert 1 MILLION pounds of textiles from landfills annually! New arrivals weekly. Buy, Sell, Trade with us! 👉 Visit us in Butler & Kent or shop online! [Link to website] #VintageClothing #EcoFashion #ShopLocalPA #ReduceReuseRecycle
• •(Voiceover, energetic): Stop scrolling, start styling! 🛑✨ Branded In Butler = your treasure chest for vintage gold. We're turning clothing waste into your next fave fit. Good for your wardrobe, great for the planet! Come dig with us! #ThriftFlip #VintageHaul #SustainableFashion #BIBfinds
• •Fashion That Doesn't Cost the Earth. ✨ Explore unique vintage, support sustainability. Every piece has a past, let's give it a future. Discover Branded In Butler – where style meets responsibility. #WearTheChange
• •Email Newsletter Subject: 🔥 Fresh Drops & Eco Wins at Branded In Butler! (Body Snippet): Hey Vintage Lover! This week, we've rescued some incredible 80s & 90s gems straight from our recycling facility – now ready for their new life with you. Choosing Branded In Butler means you're not just upgrading your style, you're joining a community dedicated to making fashion sustainable. Peek the new collection and feel good about what you wear! [Link to New Arrivals]