Brand Tone

Practical, aspirational, and value-driven, focusing on style, function, and affordability, with an informative and educational approach that makes fashion accessible.

Brand Values

• •Affordability and Value
• •Hybrid Model (Omnichannel)
• •Quality and Functionality
• •Curated Diversity
• •Customer-Centricity

Best Practices

• •Lead with the Benefit: Always connect a feature to a tangible benefit for the customer. Instead of just "Twill cotton fabric," use "Crafted from durable twill cotton for long-lasting wear."
• •Maintain the "Smart Value" Tone: Consistently balance the conversation between style and affordability. Use phrases like "premium look, smart price," "style without compromise," and "an investment in your wardrobe."
• •Use Empowering, Action-Oriented Language: Employ verbs that inspire confidence and action. Words like "discover," "master," "build," "unlock," and "define your style" position the customer as being in control of their fashion choices.
• •Educate, Don't Just Sell: Continue creating blog and social media content that offers genuine style advice, like wardrobe building and how-to guides. This builds trust and positions Branded10 as an authority and a helpful resource.
• •Segment the Voice by Sub-Brand: While maintaining the overall Branded10 tone, allow the unique personality of each niche brand to show. The copy for USMC should feel more rugged and functional, while Berkshire's should be more polished and professional, and Live(IN) Denims more focused on modern comfort. This aligns with the core brand strategy of being a house of distinct brands.

Social Perception

An India-based e-commerce and retail entity providing affordable, stylish, functional, and trendy clothing. Perceived as a practical, versatile one-stop shop for everyday fashion, with a transparent and structured business approach.

Copy Examples

• •Engineered for the everyday grind, built for the weekend adventure. Our USMC Cargo Pants blend rugged twill cotton with a modern fit, giving you style that works as hard as you do. Durability meets design. Shop the collection now.
• •Style Upgrades, Smart Prices | Your New Wardrobe Awaits
• •Master the boardroom and beyond. The Berkshire Textured Formal Shirt is crafted from high-quality fabric for all-day comfort and a sharp, slim fit. Its subtle texture and smart design break the mold of traditional office wear, offering a look that's both professional and modern. Your new go-to for making an impression.
• •Beyond the Trend: Style, Comfort, and Value in Every Piece.
• •The checkered shirt is a timeless staple in every man's wardrobe, but breaking away from the same old look can be a challenge. Whether you're aiming for a casual weekend vibe or a smart office look, the key is in the styling. Here’s how you can unlock the full potential of this versatile classic, ensuring you look sharp no matter the event.