Brand Tone

Aspirational yet Accessible, Informative and Savvy, Trustworthy and Direct, Enthusiastic and Passionate (subtly)

Brand Values

• •Value & Affordability
• •Variety & Selection
• •Authenticity
• •Accessibility & Convenience
• •Customer Empowerment
• •Beauty Enthusiasm

Best Practices

• •Always Balance Aspiration with Accessibility: Use language that evokes the quality and desirability of luxury brands, but consistently pair it with the message of smart pricing and value. Avoid overly exclusive or unapproachable language.
• •Prioritize Clarity and Information: While being aspirational, ensure copy is clear, concise, and provides essential product information (key ingredients, benefits, brand heritage if relevant). Savvy shoppers appreciate transparency.
• •Maintain a Trustworthy Voice: Be direct and honest in all communications, especially regarding promotions and product authenticity. Avoid hype or exaggerated claims. Use clear disclaimers where necessary.
• •Use Consistent Terminology: Refer to products and categories consistently (e.g., "デパコス,", "luxury beauty," "department store brands"). This builds recognition and reinforces the brand's niche.
• •Inject Enthusiasm for Beauty: Let a genuine passion for cosmetics shine through. Use positive and engaging language that reflects the excitement of discovering and using beautiful, high-quality products. This can be achieved through evocative descriptions and a generally upbeat tone.

Social Perception

A Go-To for Discounted Luxury Cosmetics, Smart Shopping Destination, Resource for Variety, Trust-Dependent, Modern & Convenient

Copy Examples

• •Headline (Website Banner/Social Media): "Indulge in Luxury, Wisely. Your favorite department store brands, now more accessible. ✨ Shop Brandcosme."
• •Product Post (Instagram/Facebook): "Unlock radiant skin with [Specific Serum Brand & Name]! This cult-favorite formula, packed with [Key Ingredient 1] and [Key Ingredient 2], targets [Benefit 1] and [Benefit 2]. Get yours at a special Brandcosme price and let your glow do the talking. Link in bio! #LuxurySkincare #BeautyDeals #[BrandName]"
• •Email Subject Line (Promotion): "🤫 Psst... Up to 30% OFF [Popular Brand]! Your luxury beauty treat awaits."
• •Twitter Post (New Arrival): "Just landed! 🚀 The coveted [New Product Name] by [Brand] is now in stock at Brandcosme. Limited quantities available – secure yours before it's gone! Shop now: [Short Link] #デパコス #NewBeauty #[ProductCategory]"
• •Brand Story Snippet (About Us/Social Media): "At Brandcosme, we believe everyone deserves to experience the confidence and joy that comes from high-quality beauty. That's why we bring you authentic department store cosmetics from around the world, at prices that make luxury an everyday possibility. Discover your new favorites with us. #Brandcosme #AffordableLuxury"