Brand Tone

Youthful & Trendy, Friendly & Approachable, Playful & Vibrant, Inspirational & Aspirational, Helpful & Customer-Focused

Brand Values

• •Self-Expression & Individuality
• •Trend-Consciousness & Style
• •Quality
• •Creativity & Fun
• •Customer Connection

Best Practices

• •Know Your Audience Deeply: Continuously research and understand the language, slang (if appropriate), and preferences of your target demographic (youthful, trend-aware individuals).
• •Develop a Tone of Voice Guide: Create a simple internal document outlining key characteristics of your brand voice (e.g., "Playful but not silly," "Trendy but not exclusive," "Friendly and approachable"). Include "do's and don'ts" and examples.
• •Use Consistent Language & Emojis (Strategically): While adapting to different platforms, maintain a core vocabulary and style. Emojis can enhance the playful and vibrant tone but should be used consistently and appropriately. For example, stick to emojis that reflect fun, style, and positivity.
• •Prioritize Visual Storytelling Support: Ensure your copy complements your strong visual identity. The text should enhance the story the images are telling, using descriptive and evocative language that matches the vibrant and trendy aesthetic.
• •Engage Authentically: When interacting with customers (comments, DMs), maintain the established friendly and helpful tone. Personalize responses where possible and reflect the brand’s value of customer connection. Avoid overly formal or robotic language.

Social Perception

Fashionable Accessory Provider, On-Trend, Good for Gifting, Engaging, Responsive

Copy Examples

• •✨ OBSESSED is an understatement! ✨ Our NEW 'Aura Bloom' collection just dropped, and your phone is practically begging for this glow-up. Which dreamy design speaks to your soul? 👇 #BrandCandy #NewCollection #PhoneCase #PersonalizedStyle #MustHave
• •Your vibe, your rules, your case. 📱💥 Stop scrolling for boring – design a phone case that’s 100% YOU with BrandCandy! From your name to your fave mantra, let's make it personal. Shop now & express yourself! #CustomPhoneCase #BrandCandyShop #TechAccessories #UniqueGifts
• •Dress your tech! 💅💻 From chic phone cases to statement Apple Watch bands, discover accessories as unique as you are. Explore BrandCandy and make your gadgets an extension of your style.
• •🍬 Sweeten Your Setup! 🍬 20% Off ALL Personalized Cases This Week Only!
• •Spill the tea! ☕ What's the one design you're DYING to see on a BrandCandy case? Most creative idea gets a shoutout (and maybe a little something sweet 😉). #BrandCandy #DreamDesign #TechStyle