Brand Tone

Enthusiastic, Positive, Informative, Educational, Authentic, Heritage-Proud, Approachable, Modern, Confident

Brand Values

• •Health & Nutrition
• •Quality Ingredients & Taste
• •Italian Heritage & Authenticity
• •Innovation
• •Convenience
• •Sustainability & Accessibility
• •Passion

Best Practices

• •Embrace the “Passionate Explorer” Persona: Write as if you’ve rediscovered an amazing secret (the lupini bean) and are excited to share its incredible benefits and taste with the world. This allows for enthusiasm, education, and a touch of Italian charm.
• •Prioritize “Feel Good” Language: Focus on positive outcomes – satisfaction, energy, health, and enjoyment – rather than just listing features. Use words that evoke vitality and well-being.
• •Keep it Simply Powerful: Reflect the minimal ingredient list in your language. Be clear, direct, and confident. Avoid excessive jargon but don't shy away from highlighting key nutritional differentiators (e.g., “0g net carbs,” “more protein than eggs”).
• •Weave in Italian Heritage Authentically: Reference the Italian roots and the “Roman Superbean” story where relevant, but ensure it feels natural and not forced. Use simple Italian phrases sparingly if appropriate (like “Buon Appetito!”).
• •Stay Benefit-Driven and Solution-Oriented: Always answer the “what's in it for me?” for the consumer. Are you solving their mid-day hunger? Helping them stick to a diet without feeling deprived? Providing a quick, nutritious meal option? Frame your copy around these solutions.

Social Perception

Positive: Customers generally perceive BRAMI as a healthy, tasty, and innovative snack and food brand. The high protein and fiber content are frequently praised by health-conscious consumers. Many enjoy the unique texture and flavors of the lupini beans and the quality of the pasta. Curiosity & Education: As lupini beans are not widely known in the US, part of the perception involves discovery and learning about a new type of food. The brand addresses this by educating consumers on how to eat them and their benefits. Diet-Friendly: It's seen as a great option for those following specific dietary plans like keto, vegan, paleo, and gluten-free. Emerging Staple: For some, BRAMI products are becoming a go-to snack or pantry staple due to their nutritional benefits and taste. Constructive Criticism: Some users find the texture of the beans a bit tough, or certain flavors not to their liking (e.g., too salty). However, many appreciate the pickled nature as an alternative to dry snacks.

Copy Examples

• •Headline: Ditch the empty cals. Unleash the Roman Superbean! Body: BRAMI Lupini Beans: Packed with plant protein & fiber, not guilt. Snack like you mean it. #FeelGoodSnacking #ItalianSuperbean
• •Headline: Pasta Night, Reimagined. Real Italian Taste, Zero Compromise. Body: Our Semolina Lupini Pasta has all the deliciousness you crave, with the plant-powered nutrition you need. Buon Appetito! #BramiPasta #HealthyItalian #CleanIngredients
• •Headline: Conquer Your Hunger. Fuel Your Hustle. The BRAMI Way. Body: 7g plant protein, 0g net carbs, and a whole lotta flavor. BRAMI Lupini Beans are your pocket-sized power-up. #PlantProtein #KetoFriendly #OnTheGoSnack
• •Headline: From Ancient Rome to Your Modern Kitchen. Simply Better Snacking. Body: BRAMI brings you the goodness of lupini beans, an Italian tradition passed down for centuries, now in craveable, ready-to-eat snacks. Taste the heritage! #RomanSuperfood #EnjoyBrami #SimpleIngredients
• •Headline: Tired of “healthy” snacks that taste like cardboard? We get it. Body: BRAMI is deliciously different. Minimally processed, bursting with flavor, and packed with goodness. Snack happy, live fully! #RealFoodRealFlavor #SnackUpgrade #HealthyAndDelicious