Brand Tone

authentic, passionate, and sophisticated, with a strong element of storytelling and romance. It's also informative and quality-focused

Brand Values

• •Quality & Excellence: Demonstrated by consistent awards and emphasis on production standards (e.g., low acidity, high polyphenols, freshness).
• •Authenticity & Tradition: Rooted in Tuscan heritage, traditional harvesting, and a genuine story connected to a specific place (Villa Bramasole) and well-known author.
• •Passion for Tuscany & its Lifestyle: Sharing the beauty, flavors, and experiences of Tuscan life.
• •Direct Connection & Simplicity: Offering a "farm to table" experience, selling directly to consumers.
• •Health & Well-being: Promoting the health benefits of high-quality extra virgin olive oil as part of a healthy diet.

Best Practices

• •Embrace Storytelling: Weave the narrative of Bramasole, Frances Mayes, and the Tuscan origins into all communications. Make it personal and evocative.
• •Highlight Authenticity and Quality: Consistently mention the awards, the Italian production, the specific olive varietals (Frantoio, Moraiolo, Leccino), and the superior characteristics like low acidity and high polyphenol content.
• •Use Evocative and Sensory Language: Describe the taste ("peppery kick," "fruity," "robust"), color ("emerald green"), and the experience of using the oil, connecting it to the Tuscan landscape and lifestyle.
• •Maintain a Passionate and Personal Voice: Reflect the genuine love for the land, the olives, and the process that comes from Frances and Edward Mayes. Use "we" and share personal anecdotes or insights where appropriate.
• •Reinforce the "Farm-to-Table" Connection: Emphasize the directness of the offering, bringing a piece of Tuscany directly to the consumer's home, ensuring freshness and a personal touch.

Social Perception

a premium, artisanal product intrinsically linked to the romanticized vision of Tuscany portrayed in "Under the Tuscan Sun." Customers view it as a high-quality, trustworthy brand delivering an authentic taste of Italy.

Copy Examples

• •Taste the Tuscan Sun. More than just olive oil, Bramasole is an invitation to the sun-drenched groves of Tuscany. Each bottle, born from tradition and passion, brings the award-winning flavor of our home to yours. Experience the difference.
• •From Our Grove to Your Table. The Bramasole Promise. We believe in simplicity and quality. Hand-picked olives, pressed with care, and delivered directly to you. This is authentic Tuscan liquid gold, crafted with love by Frances and Edward Mayes.
• •Award-Winning Flavor, Year After Year. Recognized by the prestigious New York International Olive Oil Competition, Bramasole consistently delivers excellence. Elevate your everyday meals with the rich, peppery notes of truly exceptional extra virgin olive oil.
• •Unlock the Heart of Italian Cooking. The secret to vibrant, flavorful dishes? The finest ingredients. Bramasole Olive Oil, with its high polyphenol count and fresh, robust taste, is the cornerstone of a healthy and delicious Mediterranean lifestyle.
• •More Than a Story, It's a Legacy. Inspired by the enchanting Villa Bramasole, our olive oil carries the essence of Frances Mayes's Tuscan dream. Share in the magic and savor the authentic taste that has captivated hearts worldwide.