Brand Tone

Scientific, Protective, and Aspirational

Brand Values

• •Safety First
• •Innovation
• •Scientific Validation

Best Practices

• •Lead with Science, Follow with Emotion: Always start by grounding your claims in science, using terms like "patented," "scientifically-proven," and citing data points (e.g., "5% decrease in concussion odds for every pound of neck strength"). Then, connect these facts to the emotional benefit: peace of mind for parents, confidence for athletes, and a safer team for coaches.
• •Use Authoritative and Confident Language: Avoid hesitant or weak language. Use strong, direct statements. Phrases like "The best defense against concussion" and "revolutionary technology" establish authority and build trust.
• •Focus on "Protection" and "Strength": These two words are central to the brand's value proposition. Consistently weave them into headlines, body copy, and calls-to-action to reinforce what makes the product different from competitors.
• •Maintain a Professional and Clean Aesthetic: The brand's tone is serious and scientific, not playful or humorous. All written content should reflect this. Avoid slang, overly casual language, and memes. The goal is to be seen as a credible piece of health and safety equipment.
• •Educate, Don't Just Sell: A key part of the strategy is to educate the audience about the science of concussions and neck strength. Create content (blog posts, short videos, infographics) that explains the "why" behind the product. This builds trust and positions BrainVault as an expert in athlete safety, not just a seller of mouthguards.

Social Perception

The brand is perceived as a specialized, high-tech solution for a serious problem in sports. While innovative and scientifically grounded, it currently lacks broad public engagement and widespread customer feedback, appearing as a niche, emerging product rather than a mainstream solution.

Copy Examples

• •Peace of mind on the field is priceless. Our patented mouthguard isn't just for protecting smiles—it's scientifically designed to increase neck strength, reducing the risk of concussion by up to 5% for every pound of strength gained. Give them the confidence to play their best. #ProtectTheirFuture #BrainVault #ConcussionSafety
• •A standard mouthguard protects teeth. BrainVault® protects brains. Our revolutionary dual-arch technology is proven to enhance neck strength—the key to reducing concussion risk. Get a team-wide competitive edge. Contact us for a custom team fitting today.
• •More Than a Mouthguard. It's a Forcefield. Patented, scientifically-proven technology that increases neck strength to defend against concussions.
• •Did you know that aligning the jaw can activate and strengthen neck muscles? That's the science behind BrainVault. Stronger neck = safer athlete. It’s that simple. #SportScience #ConcussionPrevention #InnovationInSport
• •The Game Has Changed. Has Your Protective Gear?