Brand Tone

Empowering, Natural, Relatable, Caring, Chic

Brand Values

• •Empowerment
• •Natural Ingredients & Efficacy
• •Self-Care & Self-Prioritization
• •Authenticity & Transparency
• •Community/Sisterhood (implied)

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (Empowering, Natural, Relatable, Caring, Chic), key messaging points, "words we use," and "words we avoid." Share this with everyone creating content.
• •Always Prioritize "Empowerment" and "Natural": Ensure these core values shine through. Frame benefits around how the product helps the user feel more confident and connect it back to the natural, high-quality ingredients.
• •Speak to Your Audience Like a Friend (but an inspiring one): Use warm, approachable language. On platforms like TikTok, embrace humor and trends authentically. On the website and in emails, maintain a slightly more polished yet still encouraging tone.
• •Highlight Authenticity and Transparency: Share the "why" behind products, the benefits of natural ingredients, and be honest. Use phrases like "no BS," "cruelty-free," and "natural goodness" consistently.
• •Be Consistent Across All Channels, Adapting to the Platform: While the core tone remains, the expression can vary. Instagram might be more visual with concise, chic captions. TikTok more informal and entertaining. Emails and website copy can be more detailed but should still resonate with the same empowering and natural feel. Regularly review content across platforms to ensure alignment.

Social Perception

Largely positive for product efficacy, appreciation for natural & local aspects, attractive branding, seen as a go-to for influencers, responsive & evolving.

Copy Examples

• •Instagram Post (New Product Launch): Tired of bad hair days stealing your sass? ✨ Meet [Product Name], your new secret weapon for hair that doesn’t just look good, it *feels* powerful. Crafted with the pure, natural goodness your hair craves. Because you deserve to shine, naturally. #BraesBeauty #EmpoweredByNature #HairConfidence
• •TikTok Video Caption (User-Generated Content Style): Officially obsessed! 😍 My hair has NEVER felt this [soft/strong/healthy] before. @braes.co, what kind of magic is this?! ✨ #BraesHairGoals #NaturalHairCare #SelfCareSunday #RealResults
• •Facebook Ad (Targeting women seeking hair solutions): Stop dreaming about healthy hair and start living it. At Braes, we believe in the power of nature to restore and revitalize. Our [Specific Product, e.g., Miracle Mask] is packed with [Key Ingredient 1] & [Key Ingredient 2] to bring out your hair's natural strength and confidence. It's not just haircare, it's a commitment to yourself. Learn more and embrace your best hair yet! [Link] #Braes #ConfidentHair #NaturalRemedies
• •Product Description (Website - for a hair oil): Unlock Liquid Gold for Your Strands. ✨ Our [Product Name] hair oil is more than just a treatment; it’s a daily ritual of self-love. Infused with [mention 2-3 key natural oils], it dives deep to nourish, repair, and restore your hair’s natural confidence and shine. Say goodbye to dull, lifeless locks and hello to hair that’s as fearless as you are. Free from harsh chemicals, full of natural power. #BraesHair #LiquidGold #NaturallyPowerful
• •Email Subject Line (Promotional): Ready for Your Hair Empowerment Moment? ✨ Natural Goodness Inside.