Brand Tone

Artisanal & Authentic, Sophisticated & Timeless, Storytelling & Personal, Confident & Proud, Natural & Enduring

Brand Values

• •Craftsmanship
• •Quality Materials
• •Authenticity & Uniqueness
• •Timeless Design
• •Durability & Longevity
• •Italian Heritage
• •Respect for Community and Environment

Best Practices

• •Emphasize "Made in Italy" and Artisanal Heritage: Consistently weave in the narrative of Italian craftsmanship, the Romagna region's shoemaking tradition, and the handmade nature of the products. This reinforces authenticity and quality.
• •Use Evocative Language for Materials: Describe the leather not just as "leather," but as "premium," "natural," "vegetable-tanned," "hand-dyed," and "living material." Highlight how it ages, softens, and gains character.
• •Focus on Timelessness over Trends: Position the sandals as classic, enduring pieces that offer lasting style rather than chasing short-lived fads. Use words like "timeless," "enduring," "classic," and "heritage."
• •Tell a Story: Incorporate the "Every Brador has a story" philosophy. Frame products as unique items with their own journey and encourage customers to see them as part of their personal narrative.
• •Maintain a Confident, Sophisticated, yet Approachable Voice: The tone should exude quality and expertise without being alienating. It's about sharing a passion for beautiful, well-made footwear. Balance aspirational language with clear, informative product details.

Social Perception

High-Quality & Premium, Artisanal & Unique, Stylish & Elegant, Investment Piece, Some Sizing/Comfort Concerns

Copy Examples

• •Brador: Every Pair a Chapter of Italian Craftsmanship. Step into a story woven from generations of Italian shoemaking. Our handmade leather sandals aren't just made; they're brought to life, designed to journey with you and gather character with every wear. Discover footwear that tells your unique tale.
• •Beyond Trends. Beyond Seasons. Simply Brador. In a world of fleeting fashions, Brador stands for timeless elegance. Crafted from the finest natural leathers, each pair is a testament to enduring style and quality that only improves with age. Find your forever sandals, made in Italy.
• •The Soul of Italy, Stitched Into Every Sandal. From the heart of Romagna, our artisans pour their passion into creating footwear that's as unique as you are. Experience the touch of hand-worked leather, the comfort of thoughtful design, and the pride of true Italian heritage.
• •Imperfectly Perfect. Uniquely Yours. The subtle variations in our hand-dyed, vegetable-tanned leathers are the marks of true artisanal creation. Brador sandals embrace these nuances, ensuring your pair is a one-of-a-kind expression of natural beauty and enduring craftsmanship.
• •Crafted to Live In. Destined to Be Loved. More than just a sandal, a Brador is a companion. Made with 'living' materials that adapt and soften, they offer a journey of evolving comfort and style. Invest in quality that lasts, beautifully.