Brand Tone

Approachable & Encouraging, Passionate & Enthusiastic, Confident & Knowledgeable, Innovative, Community-Focused, Customer-Centric

Brand Values

• •Simplicity & Convenience
• •Quality & Consistency
• •Pure Flavor
• •Innovation
• •Community & Shared Experience
• •Passion for Food

Best Practices

• •Emphasize Simplicity and Ease: Always highlight how Bradley Smoker makes the complex art of smoking accessible and straightforward for users of all levels. Use phrases like 'easy to use,' 'set and forget,' 'no hassle.'
• •Focus on Flavor and Quality Results: Consistently talk about the delicious, pure, and consistent flavor achieved with Bradley Smokers and Bisquettes. Use evocative language to describe the taste and aroma of smoked food.
• •Be Encouraging and Inclusive: Create a welcoming tone that invites new users into the world of smoking while still appealing to experienced enthusiasts. Foster a sense of community.
• •Showcase Innovation (but keep it user-benefit focused): When mentioning technology like 'PureSmoke Technology' or smart features, always tie it back to how it benefits the user (e.g., better flavor, more control, greater convenience).
• •Maintain a Passionate and Enthusiastic Voice: Let the genuine love for food smoking shine through. Share excitement for recipes, techniques, and the joy of sharing smoked food with others. Use active and engaging language.

Social Perception

For Novices & Convenience Seekers, Good for Flavor, with a Catch, Mixed on Reliability/Durability, Innovative but Sometimes Overpriced, Strong Recipe & Community Support (Historically), A 'Set It and Forget It' Solution (with caveats)

Copy Examples

• •Headline: Unlock a World of Flavor. Effortlessly. Body: New to smoking? The Bradley Smoker makes it simple. Load your bisquettes, set the temp, and let us handle the rest. Deliciously smoked meals are just a button-press away. #BradleySmoker #EasySmoking #FlavorPerfected
• •Headline: Pure Smoke. Pure Taste. Zero Hassle. Body: Our CleanSmoke Technology™ and unique bisquettes guarantee that perfect smoky flavor, without the bitterness. Taste the difference quality makes. What are you smoking this weekend? #PureSmoke #BradleyBisquettes #SmokingSeason
• •Headline: From Backyard Novice to Smoking Hero. Body: Join the Bradley Smoker family and discover how easy it is to create mouth-watering smoked ribs, salmon, cheese, and more! Share your creations and get inspired by our community. #BradleyCommunity #FoodSmoking #GetSmoking
• •Headline: The Secret's Out: Consistent Flavor, Every Time. Body: For over 35 years, we've been perfecting the art of food smoking so you don't have to. Experience the Bradley difference – reliable smokers for consistently amazing results. #BradleyInnovation #ConsistentResults #SmokeMasters
• •Headline: Weekend Plans: Sorted. Smoked. Savored. Body: Elevate your gatherings with the unforgettable taste of Bradley-smoked food. Easy to use, easier to love. Check out our latest recipes on the blog! #BradleyRecipes #WeekendFeast #SmokedGoodness