Brand Tone

Personal, warm, and aspirational. The voice feels like a recommendation from a trusted friend, using simple, sincere language focused on self-care and finding joy in small luxuries. The owner's personal involvement and storytelling create an approachable and authentic feel.

Brand Values

• •Accessibility
• •Personal Curation
• •Authenticity
• •Community
• •Holistic Well-being

Best Practices

• •Always Use a Personal and Warm Tone: Write as if you are speaking to a friend. Use "I" and "you" to create a direct and personal connection. The story of the brand's founder, Nina, is a powerful asset that should be woven into the narrative.
• •Emphasize 'Affordable Luxury': This is a key differentiator. Use phrases like "everyday indulgence," "a little luxury," and "quality you can afford" to reinforce this value proposition.
• •Tell the Story Behind the Products: Since products are hand-picked, share the reason why a particular item was chosen. This adds value and reinforces the brand's curated nature.
• •Focus on the Benefit to 'Mind, Body & Home': Frame product descriptions around the holistic benefit they provide. Explain how a product can bring peace, comfort, or joy to the customer's life.
• •Maintain Authenticity: Be transparent and genuine in all communications. Sharing the journey of the business, including its humble beginnings, builds trust and a loyal community.

Social Perception

Bradgate Boutique is perceived as a charming, independent business with a strong personal connection to its customers. It is seen as a source for thoughtful, curated gifts and personal treats that offer a sense of affordable luxury. The owner's direct involvement and the brand's humble beginnings contribute to an image of a trustworthy and passionate small business owner.

Copy Examples

• •Light up your evenings and let the day melt away. Our new hand-picked collection of calming candles is here to turn your home into a sanctuary. Because you deserve a moment of peace.
• •Treat your skin to the affordable luxury it craves. Our latest body butter is rich, nourishing, and crafted to make your daily routine feel like a spa experience. Mind, body, and soul, all in one jar.
• •From my home to yours! I'm so excited to share these new seasonal finds with you all. Each piece was chosen with the hope of bringing a little more beauty and comfort into your space. Come say hi at the local craft fair this weekend!
• •It's time for a little self-care treat. Enjoy 15% off our 'For The Mind' collection this week. Find your moment of zen without breaking the bank.
• •A personal note from Nina & a little something for your home.