Brand Tone

Established & Trustworthy, Aspirational & Elegant, Helpful & Expert, Customer-Centric & Friendly, Quality-Focused

Brand Values

• •Quality & Craftsmanship
• •Customer Service & Experience
• •Family & Tradition
• •Integrity & Trust
• •Community & Care
• •Timeless Style & Design Expertise

Best Practices

• •Emphasize Heritage and Trust: Consistently weave in the brand's long history (since 1956) and family-owned nature to build trust and highlight experience, without sounding dated.
• •Showcase Quality and Craftsmanship: Use descriptive language that speaks to the durability, materials, and artistry of the furniture. Highlight premium brands and the heirloom quality aspect where appropriate.
• •Maintain an Aspirational yet Attainable Voice: Inspire customers with beautiful possibilities for their homes, focusing on the lifestyle and feeling the furniture creates, while ensuring the tone remains welcoming.
• •Highlight Expertise and Service: Regularly mention and promote the value of their interior design services, knowledgeable staff, and commitment to helping customers make informed decisions.
• •Be Genuinely Customer-Centric: Frame copy around customer needs, desires, and pain points. Use you and your frequently. Ensure the language reflects the people first, always philosophy. When addressing issues or feedback, maintain a helpful and solution-oriented approach.

Social Perception

Positive Reputation, Go-To for Quality & Design, Valued for Customer Service, Long-Standing Community Presence, Higher-End Provider

Copy Examples

• •Headline: Craft Your Story, One Room at a Time. Body: Since 1956, Bradens Furniture has helped generations furnish homes filled with memories. Discover timeless quality and expert design guidance to create spaces that truly reflect you. Visit our Knoxville showroom today.
• •Headline: Beyond Furniture. It's a Feeling. Body: The perfect sofa that invites conversation. The dining table that hosts celebrations. At Bradens, we believe furniture should do more than fill a room – it should enrich your life. Experience the comfort and style that lasts.
• •Headline: Your Vision, Our Expertise. Beautifully Designed. Body: Dreaming of a home refresh or a complete redesign? Our experienced interior designers are here to bring your vision to life, from selecting the perfect pieces to crafting a cohesive look. Schedule your complimentary design consultation at Bradens Furniture.
• •Headline: Invest in Comfort. Invest in Bradens. Body: Why settle for ordinary? Discover enduring quality and exceptional craftsmanship in every piece at Bradens Furniture. From luxurious sofas to handcrafted bedroom sets, find furniture built to be part of your family's story for years to come.
• •Headline: Spring into Style! ✨ Refresh Your Home with Bradens. Body: Breathe new life into your living spaces! Explore our latest arrivals and timeless collections, perfect for creating a bright and inviting home this season. Plus, find inspiring ideas and expert advice from our friendly team. #BradensLifestyles #KnoxvilleFurniture #HomeDecor