Brand Tone

Sensual & Erotic, Luxurious & Sophisticated, Daring & Provocative, Confident & Empowering

Brand Values

• •Innovation & Originality
• •Sensuality & Pleasure
• •Luxury & Quality
• •Imagination & Fantasy
• •Exclusivity & Distinction

Best Practices

• •Emphasize Sensual Language: Use evocative and descriptive words that appeal to the senses – touch, sight, and emotion. Words like "caress," "arouse," "indulge," "exquisite," "provocative," and "alluring" fit the Bracli tone.
• •Highlight Exclusivity and Originality: Consistently refer to Bracli as "the original pearl thong" and mention its patented design. This reinforces its unique position in the market.
• •Focus on Luxury and Quality Cues: Mention the use of "Manacor pearls," "finest European lace," "handcrafted in Spain," and "meticulous detail" to underscore the premium nature of the products.
• •Speak to Imagination and Empowerment: Frame the lingerie not just as a garment but as a tool for exploring fantasies, boosting confidence, and expressing individuality.
• •Maintain an Elegant and Sophisticated Voice: Even when discussing eroticism, the language should remain refined and avoid vulgarity. The tone should be suggestive and intriguing rather than explicit, aligning with a luxury brand image.

Social Perception

Iconic & Notorious, Luxurious & High-End, Sexy & Stimulating, Giftable & Special Occasion, Polarizing on Comfort/Functionality

Copy Examples

• •Bracli: Where Luxury Meets Desire. Unveil your inner confidence with the original pearl thong. Crafted in Spain from the finest lace and legendary Manacor pearls, each piece is an invitation to explore a world of exquisite sensation. Dare to discover.
• •Ignite the Imagination. More than lingerie, Bracli is an experience. Our patented pearl designs are created not just to adorn, but to awaken. What fantasies will you unlock tonight?
• •The Art of Seduction, Perfected. Elevate your intimate moments with Bracli. Each meticulously handcrafted piece blends opulent materials with a provocative touch, promising unparalleled sensuality and sophisticated allure. The ultimate indulgence awaits.
• •For Moments That Demand to Be Unforgettable. Choose Bracli. The original, the innovator, the icon of sensual luxury. Give the gift of pleasure, or treat yourself to an experience that transcends the ordinary.
• •Confidence Woven in Lace and Pearls. Bracli isn't just worn; it's felt. Experience the unique caress of Manacor pearls and the elegance of European design. Express your most daring self.