Brand Tone

Authentic, passionate, community-focused, casual, direct, and relatable.

Brand Values

• •Authenticity & Heritage
• •Community
• •Passion for Snowboarding
• •Quality & Fun

Best Practices

• •Always weave the brand's origin story as well as its North Carolina roots and passion-driven start into the narrative. This is your strongest differentiator.
• •Speak the language of the community. Use authentic snowboarding terminology and a casual, direct tone. Write as if you're talking to a friend at the base of the mountain, not a generic customer.
• •Show, don't just tell. Leverage user-generated content and team rider footage as much as possible. This visually reinforces the values of community and authenticity more effectively than words alone.
• •Emphasize "Fun" and "Feeling": Connect the products to the emotional experience of snowboarding. Use descriptive words that evoke the joy, freedom, and passion of riding.
• •Maintain a consistent voice across all channels. Whether it's a product description, an Instagram caption, or a customer service email, the voice should remain consistent as passionate, knowledgeable, and part of the community.

Social Perception

A credible, core snowboarding brand with strong local roots, perceived as a smaller, family-owned and operated company, indicating high quality and strong regional support within the industry.

Copy Examples

• •East Coast born and bred. @[RiderHandle] making the most of a classic Carolina powder day on The Sick Day board. It s not about where you ride, it s how you ride it. #Brackishco #Snowboarding #EastCoast
• •From the mountains to the streets. Our latest hoodies and tees are designed for the before, during, and after. Gear up for the season. #RideBrackish
• •Who said the South can't shred? We're a North Carolina-based snowboard company building boards for our mountains and yours. Support local. Ride with passion. Discover the Brackishco difference.
• •Engineered in the heart of the Appalachians, The Foothill Wanderer is your new go-to for any condition. It carves groomers with precision and floats effortlessly in the deep stuff. We built it to bring more fun to every turn, because that s what it s all about. #BrackishSnowboards
• •Subject: It's More Than a Season, It's a Feeling. Hey [Name], The air is getting crisp and we can feel it. That itch to get back on snow. Here at Brackishco, we re a small crew of riders who live for that feeling. Check out our new lineup and get ready to make this winter unforgettable.