Brand Tone

Friendly, Approachable, Humorous, Positive, Personal

Brand Values

• •Friendliness
• •Positivity
• •Personal Connection
• •Style
• •Humor

Best Practices

• •Use a friendly and approachable tone in all communications.
• •Incorporate humor where appropriate to engage the audience.
• •Focus on the positive impact of wearing and gifting bracelets.
• •Emphasize the personal connection and meaning behind each piece.
• •Maintain a consistent brand voice across all platforms and materials.

Social Perception

A brand that is seen as friendly, relatable, fun, and positive, offering meaningful and stylish bracelets for personal enjoyment and gifting.

Copy Examples

• •"Brace yourself for compliments! Our bracelets are total head-turners."
• •"Life's too short to wear boring jewelry. Add some sparkle with our latest collection!"
• •"Show your loved ones you care with a bracelet that speaks volumes."
• •"We believe everyone deserves a little wrist candy. Treat yourself today!"
• •"Our bracelets are more than just accessories; they're conversation starters!"