Brand Tone

Sentimental, Intimate, and Encouraging

Brand Values

• •Connection
• •Love and Devotion
• •Meaningful Symbolism
• •Authenticity
• •Community

Best Practices

• •Always Lead with Emotion: Start with the feeling, not the feature. Instead of 'Bracelets made of stone,' use 'A symbolic connection crafted from nature.' The focus should be on the 'why' (the connection) before the 'what' (the product).
• •Use 'You' and 'Your': Speak directly to the customer to create a personal and intimate conversation. Phrases like 'Your bond,' 'For you and your partner,' and 'A reminder for you' make the message more impactful.
• •Incorporate Storytelling: Share anonymous customer stories (with permission) or create narratives around the bracelets. Stories about reuniting, celebrating anniversaries from afar, or surprising a loved one will resonate deeply with the target audience.
• •Maintain a Soft and Positive Vocabulary: Use words like 'bond,' 'connection,' 'heart,' 'promise,' 'together,' 'cherish,' and 'love.' Avoid overly technical or corporate jargon. The language should feel like a warm conversation.
• •Leverage User-Generated Content (UGC): Actively encourage and feature customer photos and testimonials in your copy. This not only provides social proof but also reinforces the brand's community value and shows real-world examples of the connection it promises. For example: 'We love seeing how you stay connected! Look at this beautiful moment shared by @customer. '

Social Perception

a thoughtful and specialized gift brand

Copy Examples

• •Love knows no distance. Our Distance Bracelets are a promise, a whisper across the miles that says 'I'm with you.' Tag the one you're holding close in your heart.
• •Handcrafted with genuine lava stone and white howlite, this bracelet set is a constant, tangible reminder of your unbreakable bond. The lava stone grounds you, while the howlite calms, creating a perfect balance. Wear it as a symbol that no matter where life takes you, you are always connected.
• •Packing another promise to be sent across the country. This isn't just a bracelet; it's a piece of their heart on its way home. #longdistancerelationship #couplegoals #bracelens
• •A little something to close the distance...
• •Miles apart, but close at heart. Find the perfect symbol of your connection with our collection of Distance Bracelets. Made for couples and best friends who share an inseparable bond. Shop now and feel closer than ever.