Brand Tone

Joyful and Celebratory, Personal and Emotional, Inspirational and Uplifting, Playful and Youthful, Stylish and Trendy, Authentic and Handcrafted

Brand Values

• •Connection and Relationships
• •Self-Expression and Individuality
• •Craftsmanship and Quality
• •Joy and Positivity
• •Memory and Storytelling
• •Italian Heritage
• •Sharing and Community
• •Adaptability and Growth

Best Practices

• •Always Circle Back to "Your Celebration": Ensure copy, whether for social media, ads, or website, ties back to the core idea of personal celebration, memories, and individuality. Use empowering and joyful language.
• •Emphasize Storytelling: Encourage users to see the bracelets as part of their personal narrative. Use phrases that evoke memories, journeys, and emotions. For instance, "Each bead a moment, each color a feeling."
• •Maintain Vibrant and Evocative Language: Use descriptive words that reflect the colors and craftsmanship of the bracelets and the beauty of their Italian inspiration. Words like "vibrant," "handcrafted," "sun-kissed," "timeless," "joyful" fit the brand.
• •Adapt to the Platform, but Keep Core Values Intact: While TikTok copy can be more playful and trend-driven, it should still echo the underlying values of joy, self-expression, and connection. The core message of celebrating life's moments should be adaptable.
• •Incorporate Italian Flair (Subtly or Overtly): Remind the audience of the brand's Italian heritage. This can be through naming conventions (bracelets named after Italian cities/places), occasional Italian phrases (where appropriate for the target audience), or by consistently highlighting "Handcrafted in Italy."

Social Perception

Positive and Engaging, Fashionable and Desirable, Meaningful, Associated with Italian Style and Quality, Digitally Savvy, Community-Oriented

Copy Examples

• •Instagram Post (Image: Colorful AUA bracelets on someone's wrist, exploring a vibrant market): Every color tells a story. Every AUA bracelet holds a memory. Where will your #YourCelebration take you today? ✨ #BraccialettiAUA #ItalianCraftsmanship #WearYourStory
• •Facebook Ad (Carousel showing different bracelet styles inspired by Italian cities): From the vibrant hues of Positano to the timeless charm of a Roman holiday, carry a piece of Italy with you. Our handcrafted AUA bracelets are more than an accessory; they're a journey. Which city speaks to your soul? 🇮🇹 #AUAItalia #HandmadeJewelry #TravelMemories #GlassJewels
• •TikTok Video Caption (Video: Quick cuts of different people laughing and showing off their AUA bracelets in various settings, set to upbeat music): That AUA vibe! 🤩 Your daily dose of color, joy, and good times. Tag a friend who needs to match your energy! #AuaVibeCheck #BraccialettiAUA #CelebrateYourself #JoyfulMoments #ColorfulLife
• •Website Banner (Homepage, featuring a lifestyle shot of diverse individuals wearing the bracelets): Braccialetti AUA: Your Story. Your Colors. Your Celebration. Handcrafted in Italy, each bracelet is a unique reminder of life's beautiful moments. Discover the collection and wear your joy.
• •Email Marketing Subject Line (for a new collection launch): Unlock New Memories: The Latest AUA Collection Has Arrived! ✨ (Body snippet): Ready to add a new chapter to your story? Our new collection is inspired by [New Inspiration Theme, e.g., 'the hidden gems of the Italian coast'], each piece handcrafted to capture the essence of [Theme Adjective, e.g., 'sun-drenched adventures and serene beauty']. Find your new favorite talisman. #BraccialettiAUA #NewCollection #ItalianDesign