Brand Tone

aspirational, minimalist, and educational.

Brand Values

• •Intentionality
• •Natural Wellness
• •Quality & Curation
• •Trust & Transparency

Best Practices

• •Use Aspirational & Calming Language: Employ words like "intentional," "mindful," "clarity," "balance," and "ritual." Avoid overly aggressive, sales-y language. The tone should guide and invite, not push.
• •Maintain Visual Consistency: Ensure all imagery—from the website to social media posts—adheres to the established minimalist, earthy, and natural aesthetic. This visual language is as much a part of the tone as the written words.
• •Bridge the Two Business Pillars: Create content that subtly links the wellness supplements with the beauty services. For example, a blog post titled "Beauty from Within: How Our CALM Supplement Can Support Radiant Skin" could bridge this gap.
• •Educate, Don't Just Sell: Build trust by providing valuable content. Explain the science behind the ingredients in simple terms, share wellness tips, and create guides for "intentional living." This positions the brand as a knowledgeable authority.
• •Amplify Customer Stories (with permission): Leverage the positive sentiment from the beauty clients. Showcase testimonials that speak to feelings of being "relaxed," "pampered," and "cared for," as this reinforces the overall brand values of wellness and quality, which can then be associated with the supplement line.

Social Perception

For In-Store Services: The brand is perceived very positively by those who have experienced their beauty services. It is seen as professional, welcoming, and high-quality. For Supplement Products: The perception is less clear due to a lack of widespread, independent reviews. To the general consumer, the brand likely appears as a premium, aesthetically-pleasing wellness company. However, to the more knowledgeable, niche audience of supplement enthusiasts, the brand's credibility is yet to be established. The general sentiment in these communities is one of caution towards new brands. The brand's dual identity (supplements and beauty) could also lead to a diluted or confusing brand message for new online customers.

Copy Examples

• •Silence the noise. Our CALM blend, with the power of Reishi and Ashwagandha, is your daily ritual for finding stillness in a busy world. Embrace intentional living, one drop at a time. #wearebaer #functionalmushrooms #adaptogens #calm
• •Ancient Wisdom, Modern Wellness. Functional mushroom supplements designed for a more intentional life.
• •Feeling unfocused? It might be time to try FLOW.
• •Start your day with clarity, not a crash. RISE is your natural alternative for sustained energy and mental focus. Formulated with Lion's Mane and Cordyceps, it supports cognitive function and vitality, helping you meet the demands of your day with purpose.
• •Tired of the quick fixes and synthetic solutions? BÆR. offers a return to nature with functional mushroom supplements that support your mind and body. Discover the blend that's right for you and begin your journey to intentional wellness.