Brand Tone

Raw, emotional, and defiant; unfiltered, exploring themes of mental health, heartbreak, and resilience with stark vulnerability, contrasted with calm confidence and a dark, moody, counter-culture aesthetic.

Brand Values

• •Authenticity
• •Emotional Vulnerability
• •Resilience
• •Counter-Cultural Stance
• •Artistic Freedom

Best Practices

• •Embrace Raw Language: Use a direct, unfiltered vocabulary that reflects the lyrical themes of anxiety, frustration, and resilience. Avoid overly polished corporate-speak.
• •Lead with Vulnerability: Center the brand's narrative around the artist's personal journey. Share the stories behind the songs to deepen the connection with the audience.
• •Maintain a Consistent Visual and Textual Aesthetic: Ensure that the dark, moody visuals on social media and the website are matched by a copywriting tone that is equally introspective and defiant.
• •Speak the Audience's Language: Incorporate language and cultural references from the emo, punk, and hip-hop subcultures to show genuine understanding and belonging.
• •Balance Dark Themes with Hope: While the content is rooted in struggle, always weave in the underlying brand value of resilience. The message should be one of solidarity in pain, but also of the strength found in confronting it.

Social Perception

Perceived as an authentic and relatable artist, a voice for those facing emotional/mental health challenges. Resonates powerfully within a specific subculture as an emerging underground artist offering solace through raw musical expression.

Copy Examples

• •New track 'Guilt' is out now. For anyone who's ever felt the weight of it all. This one came from a dark place. Hope it helps you find your light. Link in bio.
• •More than just merch. This is our uniform. The Bquyet oversized heavyweight tee is built to last, just like the music. Wear it loud.
• •In the studio trying to get the noise in my head to sound right. #emotrap #newmusic #bquyet #singersongwriter #adhd
• •Tired of the fake? Bquyet's music is raw, real, and unapologetic. Fusing the energy of punk with the honesty of emo rap. Listen to the new album 'Don't Panic' now.
• •Reading all your comments on the 'I Hate This' video. Means everything to know it's connecting with you all. What lyric hit you the hardest?