Brand Tone

Professional & Expert, Supportive & Community-Oriented, Aspirational & Quality-Focused, Approachable & Modern

Brand Values

• •Quality
• •Innovation
• •Education & Empowerment
• •Customer Success
• •Passion for the Craft

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's tone, personality traits (e.g., expert, supportive, innovative), vocabulary (do's and don'ts), and grammatical style. Share this with anyone creating content.
• •Know Your Audience: Always write with the target audience (professional lash artists) in mind. Use language, terminology, and address pain points that resonate with them.
• •Prioritize Clarity and Expertise: Ensure copy is informative, accurate, and clearly communicates product benefits and application insights. Avoid overly casual slang unless it fits a specific platform like TikTok, but always maintain an undercurrent of professionalism.
• •Maintain Visual-Copy Cohesion: Ensure the tone of the copy aligns with the visual elements used. For BQ Lash, this means professional, clean visuals should be paired with copy that reflects quality and expertise.
• •Review and Iterate: Regularly review content across all platforms to ensure consistency. Gather feedback and be willing to refine the tone if it’s not resonating as intended or if the brand evolves. Use A/B testing for ad copy to see what resonates best while staying true to the core tone.

Social Perception

Positive among Professionals, Trusted Resource, Aesthetic Appeal, German-Market Focused

Copy Examples

• •✨ Introducing the next level in lash artistry: Our new [Product Name]! Engineered for flawless application and breathtaking retention. Elevate your sets and delight your clients. Discover the difference quality makes. Shop now via the link in bio. #BQLash #LashProfessional #NewProduct #Wimpernverlängerung #LashArtist
• •Master Your Craft with BQ Lash. 🎓 From our industry-leading adhesives to our premium lash collections, we provide the tools and training you need to create stunning, long-lasting lash extensions. Join the community of BQ Lash certified artists. Learn more about our upcoming training sessions: [Link] #BQLashPro #LashTraining #Wimpernstylistin #ProfessionalLashes
• •Unlock Superior Results: 20% Off All BQ Lash Adhesives This Week! (Body snippet): Achieve unparalleled retention and client satisfaction with BQ Lash. For a limited time, empower your artistry with our top-rated adhesives at a special price. Because your talent deserves the best tools. ...
• •Lash Boss Tip! 💡 Struggling with [common lash issue]? Try [quick tip using a BQ Lash product] for perfect results every time! 😉 #LashTip #BQLashDE #WimpernTricks #LashHacks #ProLashArtist
• •BQ Lash: Premium Products. Professional Results. Empowering Lash Artists Across Germany.