Brand Tone

Sophisticated & Confident, Artistic & Avant-Garde, Masculine-Feminine Duality, Understated Luxury (with a Bold Statement), Rebellious & Independent

Brand Values

• •Individuality & Self-Expression
• •Quality Craftsmanship & Materials
• •Timelessness & Durability (with a Modern Edge)
• •Artistic Sensitivity & Inspiration
• •Authenticity & Instinct
• •Playfulness & Nostalgia
• •Gender Fluidity

Best Practices

• •Embrace Confident Minimalism: Use clear, concise language. Let the product's design and quality speak for themselves. Avoid excessive jargon or overly effusive praise. The tone is assured, not arrogant.
• •Highlight Artistic Inspiration (Subtly): Weave in references to art, design, or the conceptual nature of the brand, but keep it sophisticated and accessible. It's about evoking a feeling, not an art lecture.
• •Maintain the Masculine-Feminine Dialogue: Ensure that the language and imagery can appeal to a broad audience, reflecting the inherent duality in the brand's DNA. Use inclusive language.
• •Spotlight the Signature: The buckle is iconic. Use it strategically in visuals and mention it as a hallmark of the brand’s unique identity and bold approach to design.
• •Communicate Authenticity and Independence: Share the brand's story and the founders' independent spirit. This resonates with consumers looking for brands with a genuine narrative and a rebellious edge against the conventional.

Social Perception

"It" Bag Status & Fashion Forward, Distinctive & Recognizable, Luxury Investment, Confident & Cool

Copy Examples

• •Headline: Define Your Edge. Body: The [Product Name, e.g., Bobby 23]. More than an accessory, it’s an extension of your perspective. Bold hardware meets impeccable form. Discover the statement.
• •Headline: Art. Worn. Body: Inspired by the unconventional, crafted for the individual. The new [Collection Name] collection reinterprets modern luxury with an audacious spirit. Explore the vision.
• •Headline: Beyond Binary. Body: BOYY. Where masculine strength meets feminine grace. Designs that transcend labels, for a style that is uniquely yours.
• •Headline: The Anatomy of an Icon. Body: Italian leather. Architectural lines. The signature BOYY buckle. Every detail considered, every piece a testament to enduring style and uncompromising quality.
• •Headline: Unapologetically BOYY. Body: We don't follow. We create. Join a world where luxury is personal, and style is an attitude.