Brand Tone

Passionate, Knowledgeable, Community-Focused, Innovative, Quality-Driven

Brand Values

• •Passion for Rocketry
• •Quality and Craftsmanship
• •Innovation
• •Community Engagement
• •Inspiring Future Generations
• •Heritage and Legacy
• •Customer Focus

Best Practices

• •Embrace the "Geek": Use accurate rocketry terminology and show genuine enthusiasm for aerospace. Don't be afraid to dive into the technical details that excite hobbyists.
• •Spotlight 3D Printing Innovation: Consistently highlight the benefits of 3D printing – precision, detail, ability to create unique parts, and customization.
• •Share the Story: Weave in the narrative of a family-run business, its history, and its passion for "reviving rocketry." This adds authenticity and warmth.
• •Show, Don't Just Tell, Quality: Use high-resolution images and videos of the 3D printed parts and completed models. Feature customer builds and testimonials that speak to the quality and detail.
• •Foster Community and Inspire: Encourage interaction, ask questions, share interesting rocketry news (like their blog posts), and connect the hobby to broader themes like STEM education and exploration.

Social Perception

Respected Niche Provider, Innovative, Reliable, For the Dedicated Modeler, Supportive of the Hobby

Copy Examples

• •Headline: Launch Your Passion. Build a Legend. Body: At Boyce Aerospace Hobbies, we merge cutting-edge 3D printing with iconic rocket designs. Discover kits so detailed, they're out of this world. Start your next mission today! #BoyceAerospace #ModelRocketry #3DPrintedKits
• •Headline: Precision in Every Part. History in Every Build. Body: Experience the thrill of assembling historically significant rockets with our meticulously crafted 3D printed parts and kits. From Mercury Redstone to the Honest John, quality you can see and feel. Explore our collection.
• •Headline: More Than a Hobby, It's an Adventure. Body: Spark imagination and reach for the stars! Boyce Aerospace Hobbies is dedicated to reviving the joy of rocketry for all ages. Perfect for experienced builders and aspiring astronauts alike. What will you build next?
• •Headline: Upgrade Your Fleet. The Detail is in the Design. Body: Why settle for stock? Our 3D printed upgrade parts for popular model rocket kits offer enhanced realism and durability. Elevate your build from model to masterpiece. Shop custom parts now.
• •Headline: From Our Family to Yours: The Thrill of Flight, Reimagined. Body: Founded on a passion for rocketry, Boyce Aerospace Hobbies brings families and hobbyists together. Our 3D printed kits make advanced modeling accessible and exciting. Join the #BoyceAerospaceHobbies community!