Brand Tone

Passionate & Artistic, Personal & Engaging, Story-Driven, Quality-Conscious, Inspirational & Escapist

Brand Values

• •Artistic Integrity & Originality
• •Connection & Resonance
• •Quality & Craftsmanship
• •Customer Centricity
• •Storytelling
• •Enduring Value

Best Practices

• •Always Lead with Passion and Story: Infuse copy with the genuine enthusiasm Aaron Holley has for his art and the narratives behind each piece. Don't just describe a product; tell its story or the inspiration it aims to evoke.
• •Maintain a Personal and Approachable Voice: Write as if speaking directly to a fellow art enthusiast. Use "we" (referring to the brand/artist) and "you" to create a connection. Mirror the helpful and engaging tone seen in review responses.
• •Emphasize Uniqueness and Artistic Integrity: Consistently highlight that the art is original, hand-crafted (or based on hand-crafted designs), and offers something distinct from mass-produced items. Reinforce the "no AI art" stance where appropriate.
• •Focus on Connection and Resonance, Not Just Sales: While the goal is to sell, frame the copy around how the art or product will make the customer *feel* or how it will allow them to express *their* story and individuality.
• •Showcase Quality and Value: Subtly weave in details about the quality of materials, the in-house creation process for key items, and the lasting value of owning a piece of art or a well-made art-inspired product. Ensure transparency, like mentioning third-party handling for apparel.

Social Perception

Highly Positive, Artist-Focused, Trusted, Community-Oriented (within its niche), Unique & Distinctive

Copy Examples

• •Lose yourself in the intricate dance of light and shadow. ✨ Our latest piece, 'Celestial Wanderer,' is more than just a painting; it's an invitation to explore the stories whispered in stardust. Hand-painted by Aaron Holley, each stroke is a testament to the beauty of the unseen. What adventures does it spark in your imagination? Share your thoughts below! #BoxwoodBoards #ArtThatSpeaks #YourStoryYourArt #OriginalArt #AaronHolleyArt
• •Your tech is an extension of you. Let it tell your story. 💻✨ Transform your laptop from mundane to masterpiece with our exclusive 'Dragon's Breath' BARK vinyl. Durable, artist-designed, and easy to apply – it’s art that travels with you. Protect your gear, express your style. Discover the full collection at boxwoodboards.com. #BoardBark #TechArt #LaptopSkin #UniqueDesign #BoxwoodAdventure
• •Subject: An Artwork That Resonates: Limited Edition 'Forest Heart' Now Available. Hi [Customer Name], At Boxwood Boards, we believe art should stir something within you, a connection that goes beyond the canvas. That's why we're thrilled to unveil a very special limited edition print: 'Forest Heart' by Aaron Holley. Inspired by the quiet strength of ancient woods, this piece seeks to bring a touch of nature's resilience and serenity into your space. Only 50 prints will ever be made, each signed and numbered by Aaron. Discover the story behind 'Forest Heart' and make it part of yours: [Link to Product] With artistic passion, The Boxwood Boards Team
• •More than just art, Boxwood Boards is a journey. Founded by artist Aaron Holley, after years in the commercial art world (including iconic projects with Disney), we were born from a desire to create art with deeper meaning – pieces that connect, inspire, and transport you. Each design is a story, an adventure waiting to unfold. Our mission? To help you discover unique, soul-stirring art you won't find anywhere else, transforming your world, one brushstroke, one design at a time. #YourArtYourStoryYourAdventure
• •Wrap yourself in a story. Our 'Cosmic Tide' Sherpa Blanket isn't just incredibly soft and warm; it's a canvas of dreams. Featuring an original design by Aaron Holley, this blanket brings the beauty and mystery of the universe right into your home. Crafted for comfort, designed to inspire. Perfect for those moments when you need an escape, or a touch of artistic warmth. Experience the adventure. #BoxwoodHome #ArtYouCanCuddle #StorytellingTextiles #QualityComfort