Brand Tone

Passionate and Emotional, Personal and Caring, Dedicated and Artistic, Inviting and Warm

Brand Values

• •Passion & Dedication
• •Creativity & Artistry
• •Emotional Connection & Storytelling
• •Personalized Experience
• •Attention to Detail (The Beauty of Details)
• •Quality and Freshness

Best Practices

• •Embrace Emotional Language: Use words that evoke feelings – love, joy, comfort, celebration, passion, heartfelt. Connect the flowers to the emotions they represent.
• •Tell Your Story (and Theirs): Weave in the founders' passion and the 'why' behind the brand. Encourage customers to see the flowers as part of their own stories and special moments.
• •Highlight the 'Handcrafted' and 'Artistic' Aspect: Emphasize the care, creativity, and dedication that goes into each arrangement. Use terms like 'floral art,' 'expertly designed,' 'personally crafted.'
• •Focus on 'Moments' and 'Memories': Position the flowers not just as products, but as facilitators of unforgettable moments and lasting memories.
• •Maintain a Personal and Warm Voice: Write as if you're speaking directly to a friend, offering a heartfelt recommendation. Use 'we' and 'you' to create a connection, and ensure the language is inviting and approachable.

Social Perception

Generally positive interaction with customers, accessible and likely receive ratings within the DoorDash ecosystem. Customers expect quality and reliability.

Copy Examples

• •Headline: Share More Than Flowers. Share a Feeling. Body: At Box Roses Florist, every bloom is chosen with passion, every arrangement crafted with love. Because we believe flowers aren't just gifts, they're the messengers of your heart. Let us help you tell your story, petal by petal.
• •Headline: From Our Hearts to Theirs: The Art of Gifting, Reimagined. Body: Founded on a dream and a deep love for floral artistry, Box Roses Florist is where creativity blossoms. We pour our dedication into crafting unique, personal arrangements that turn moments into cherished memories. Experience the difference passion makes.
• •Headline: Beyond the Bouquet: It's a Box Roses Moment. Body: We see flowers as poetry in bloom, each arrangement a unique verse. Specializing in handcrafted floral designs, we focus on every detail to ensure your gesture of love, gratitude, or celebration is truly unforgettable.
• •Headline: Let Our Flowers Speak For You. Body: Can't find the words? Our Florist's Choice bouquet is designed with intuition and the freshest seasonal blooms. Trust our passion for floral art to convey your deepest emotions beautifully and personally.
• •Headline: Keep Your Space Blooming with Warmth. Body: Introducing the Box Roses Subscription! Imagine your home always filled with fresh, handcrafted arrangements, designed to create an inviting atmosphere. It's more than a delivery; it's a regular touch of beauty and passion, delivered.