Brand Tone

Approachable and Friendly, Enthusiastic and Passionate, Knowledgeable yet Unpretentious, Youthful and Modern, Helpful and Customer-Focused

Brand Values

• •Accessibility
• •Personalization/Tailoring
• •Discovery and Exploration
• •Quality and Value
• •Customer Joy and Experience
• •Simplicity
• •Supporting Local/Irish

Best Practices

• •Speak Like a Friend, Not a Textbook: Use conversational, approachable language. Avoid overly technical jargon or pretentious wine terminology. If you do use a specific term, explain it simply.
• •Emphasize Personalization and "You": Keep the focus on the customer's taste, preferences, and experience. Use "you" and "your" frequently to make the copy feel directly relevant.
• •Inject Enthusiasm and Passion (Genuinely): Let your love for wine and helping people discover it shine through. Use positive and inviting language.
• •Keep it Simple and Clear: Ensure that descriptions, instructions (like for the quiz), and benefits are easy to understand. "No waffle!" should be a guiding principle.
• •Be Relatable and Down-to-Earth: Acknowledge common wine-buying frustrations (like confusion or intimidation) and position Boxofwine.ie as the friendly solution. Share the founders' story and their "why" to build connection.

Social Perception

Innovative, Convenient and User-Friendly, Personalized and Thoughtful, A Treat or Gift-Worthy, Trustworthy Experts (without the snobbery), Responsive and Adaptable

Copy Examples

• •Facebook/Instagram Ad: "Tired of the same old supermarket wine aisle? 🍷 Let's be honest, deciphering wine labels can feel like a stuffy lecture. At Boxofwine.ie, we're all about *your* taste, no snobbery allowed! Take our quick, fun quiz and discover delicious wines you'll actually love, delivered to your door. Your taste adventure starts here! #BoxofwineIE #WineDiscovery #NoMoreWineSnobbery #IrishWine"
• •Website Homepage Headline: "Finally! A Wine Club That Gets YOU. 👋 Say goodbye to confusing choices and hello to wines handpicked for your unique palate. Take our easy quiz and let our passion for great wine meet your taste. Let's find your new favourite!"
• •Email Subject Line for Subscribers: "Your Next Wine Adventure Awaits, [Customer Name]! (Spoiler: It's Delicious!)"
• •TikTok Video Concept: A short, energetic video showing diverse people happily unboxing their Boxofwine.ie delivery. Text overlay: "Wine snobs? 🚫 Just good wine, good vibes, and YOUR taste. ✨ Take the quiz! #WineTok #PersonalizedWine #SupportIrish #Boxofwine"
• •Blog Post Introduction: "Ever stared blankly at a wall of wine, wishing someone could just tell you what you’d like? You’re not alone! We started Boxofwine.ie because we believe discovering amazing wine should be fun and easy, not a test. So, grab a glass (or a mug, we don’t judge!), and let’s dive into [Blog Topic] without any of the usual wine waffle."