Brand Tone

Caring & Empathetic, Warm & Friendly, Thoughtful & Sincere, Uplifting & Positive, Trustworthy & Reliable

Brand Values

• •Connection & Relationships
• •Empathy & Compassion
• •Thoughtfulness
• •Quality & Curation
• •Personalization
• •Giving Back
• •Family

Best Practices

• •Lead with Empathy: Always approach communication from a place of understanding and compassion, especially given that many customers are reaching out during sensitive times. Use soft, reassuring language.
• •Maintain a Personal Touch: Address customers warmly, use names where appropriate, and don't be afraid to share the human side of the brand. Personalized responses are key.
• •Focus on the "Why": Remind the audience of the emotional benefit of sending a Box Of Hugs – it's about connection, comfort, and showing you care, more than just the physical items.
• •Be Consistently Positive and Uplifting: Even when acknowledging sadness or difficulty, frame the message around providing support, comfort, and a glimmer of brightness.
• •Storytelling with Authenticity: Continue to weave the founders' story and the "why" behind the brand into communications where relevant. This reinforces sincerity and builds trust. Ensure all messaging aligns with the core values of thoughtfulness and genuine care.

Social Perception

Highly Positive & Trusted, A Go-To for Meaningful Gifting, Empathetic & Caring Provider, Associated with Comfort & Joy, Ethical & Community-Minded

Copy Examples

• •For a "Thinking of You" gift: "Miles may separate you, but a warm hug is always close at hand. Send a little box of comfort and let them know they're in your thoughts today, and every day. #BoxOfHugs #ThinkingOfYouGift #SendLove"
• •For a "Get Well Soon" package: "Feeling under the weather? We're sending a bundle of cheer and cozy comforts your way. Wishing you a speedy recovery, wrapped up in a hug. #GetWellSoon #CarePackage #HugsInABox"
• •Highlighting personalization for a Birthday: "Make their birthday truly special with a box built just for them! Handpick their favourite treats and thoughtful goodies to send a personalized hug that says 'Happy Birthday' like no other. #HappyBirthdayHugs #BuildYourOwnBox #ThoughtfulGifts"
• •For a corporate gifting post: "Show your team they're valued with a thoughtful gesture that speaks volumes. Our curated corporate hugs are perfect for boosting morale and sending appreciation, beautifully boxed. Contact us to spread some warmth in your workplace! #CorporateGifting #EmployeeAppreciation #TeamLove"
• •Emphasizing the charity connection: "Every hug sent is a hug shared. With our special 'A Little Box of Calm', you’re not only sending comfort to a loved one but also supporting the vital work of @TheBrainTumourCharity. Gift with heart. #CharityPartnership #GiftThatGivesBack #BoxOfCalm"