Brand Tone

Innovative and Modern, Confident and Assuring, Customer-Centric and Friendly, Educational, Aspirational yet Accessible

Brand Values

• •Innovation
• •Quality
• •Customer Satisfaction & Trust
• •Transparency
• •Improving Well-being
• •Resilience & Passion
• •Accessibility

Best Practices

• •Always Lead with the "Why": Focus on the benefit to the customer – better sleep, improved health, more energy, pain relief – rather than just product features. Connect your products to a better quality of life.
• •Embrace Confidence, Not Arrogance: Highlight the quality and innovation with assurance (e.g., "We're confident...", "Engineered for..."), backed by strong guarantees like the 101-night trial. Avoid overly boastful or unsubstantiated claims.
• •Use Clear, Accessible Language: While discussing technology, avoid overly technical jargon. Explain complex features in terms of their direct benefits to the sleeper (e.g., "BoxiGrid® helps you stay cool and supported" instead of just listing material compositions).
• •Maintain a Customer-Centric Voice: Use "you" and "your" frequently. Address customer pain points directly and position Boxi Sleep as the solution. Show empathy and understanding for sleep struggles.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and customer service interactions is harmonious. This builds brand recognition and trust. Regularly review content to ensure it aligns with the established brand voice and values.

Social Perception

An Innovator, A Trustworthy Brand, A Provider of Comfort and Quality, Engaging and Modern, A Comeback Story

Copy Examples

• •Headline: Stop Counting Sheep. Start Dreaming Deep. Body: Tired of restless nights? The Boxi Sleep [Model Name] mattress, with its revolutionary BoxiGrid® technology, adapts to your every move, offering unparalleled support and cooling comfort. Try it risk-free for 101 nights and rediscover what a truly great night's sleep feels like. Your best mornings start with Boxi.
• •Headline: The Future of Sleep is Here. And It Comes in a Box. Body: Why overpay for outdated mattress technology and deal with showroom stress? Boxi Sleep delivers cutting-edge comfort right to your door. Engineered for optimal spinal alignment and pressure relief, our mattresses are designed to help you wake up refreshed and pain-free. Unbox better sleep today.
• •Headline: We're So Confident You'll Love It, We'll Give You 101 Nights to Decide. Body: At Boxi Sleep, we believe a mattress is an investment in your well-being. That's why we offer a 101-night trial on all our mattresses. If you don't experience the best sleep of your life, we'll pick it up for free and give you a full refund. No questions, just our promise of a better rest.
• •Headline: Engineered by Sleep Scientists. Loved by Thousands. Body: Decades of sleep research and cutting-edge materials like our adaptive BoxiGrid® go into every Boxi Sleep mattress. But don't just take our word for it. Join thousands of Colombians who've transformed their sleep and wake up feeling energized every day. Isn't it time you evolved your rest?
• •Headline: Sleep Better, Live Fuller. That's the Boxi Promise. Body: We know that quality sleep impacts everything – your energy, your mood, your health. That's why Boxi Sleep is more than just a mattress; it's a commitment to your best life. Experience the perfect balance of support and cloud-like comfort, and unlock your full potential.