Brand Tone

Simple & Direct, Comfort-Oriented, Quality-Conscious, Timeless & Classic, Approachable & Friendly

Brand Values

• •Comfort
• •Quality
• •Simplicity & Versatility
• •Timeless Style
• •Durability

Best Practices

• •Prioritize Comfort and Simplicity in Language: Use words like "soft," "comfortable," "easy," "essential," "everyday." Keep sentences clear and direct, avoiding overly technical jargon or trendy slang that doesn't fit the timeless appeal.
• •Highlight Quality and Craftsmanship: Regularly mention "premium materials," "quality construction," "Made in America," or "organic cotton" where applicable. This reinforces the value and durability of the products.
• •Maintain an Approachable and Friendly Voice: Write as if you're offering a helpful suggestion to a friend. Use contractions (e.g., "it's," "you'll") to create a more conversational feel. The "wash, rinse, repeat" motto is a good example of this.
• •Emphasize Timelessness Over Trends: Focus on the lasting appeal and versatility of the clothing. Use terms like "classic," "timeless," "wardrobe staple," and "season after season."
• •Be Authentic and Story-Driven: Briefly share the brand's origin, the founder's passion, or the "why" behind Boxie Tees. This builds connection and trust, aligning with the personal touch often found in smaller boutiques.

Social Perception

Locally (in Taos, NM), it's perceived as a women's boutique offering a lifestyle collection with a "laid-back California vibe." The founder's story and experience in the fashion industry add a layer of credibility. The "Made in America" and "organic cotton" aspects likely appeal to conscious consumers. The lack of a strong online social presence means broader social perception is likely minimal or conflated with the general clothing item "boxy tee."

Copy Examples

• •Headline: The Foundation of Your Wardrobe, Perfected. Body: At Boxie Tees, we believe in the power of the perfect t-shirt. Soft, comfortable, and effortlessly stylish, our tees are designed to be the pieces you reach for day after day. Made with premium, American-made quality. Live comfortably, live confidently. Call to Action: Discover Your Perfect Tee.
• •Headline: Wash. Rinse. Repeat. Love. Body: Our Boxie Tees aren't just made, they're made to last. Crafted from super-soft, high-quality jersey knits and 100% organic cotton basics, they’re your go-to for enduring comfort and timeless style. Easy care, easy wear. Call to Action: Shop Everyday Essentials.
• •Headline: Effortless Style Starts Here. Body: Simplify your style without sacrificing comfort. Boxie Tees offer that laid-back California vibe with a focus on classic cuts and quality you can feel. Because looking good should always feel good. Call to Action: Explore the Collection.
• •Headline: More Than Just a Tee. It's a Boxie. Body: Experience the difference quality American craftsmanship and a passion for the perfect fit can make. Our Boxie Tees are designed for real life, offering versatile comfort from morning coffee to evening unwind. Call to Action: Find Your Favorite Fit.
• •Headline: Comfort You Can Count On. Style You'll Love. Body: Boxie Tees are designed with you in mind – the perfect blend of soft, breathable fabrics and timeless design. Elevate your basics with pieces made to be worn and loved, season after season. Call to Action: Upgrade Your Wardrobe Today.