Brand Tone

Friendly, Informative, Youthful/Trendy (on TikTok), Confident, Quality-Focused

Brand Values

• •Comfort
• •Quality and Innovation
• •Customer Satisfaction
• •Practicality and Everyday Use
• •Confidence

Best Practices

• •Prioritize clear and concise language, focusing on the core benefits of comfort, quality, and fit.
• •Use a friendly and approachable tone, incorporating casual language where appropriate (especially on social media).
• •Emphasize technical aspects like 'Air Micro' and 'seamless design' to highlight innovation and quality.
• •Incorporate customer testimonials or reviews to build trust and social proof.
• •Maintain consistency across all platforms, adapting the tone slightly for different audiences (e.g., more playful on TikTok, more informative on the website).

Social Perception

Reputable brand offering good quality and comfortable men's underwear at reasonable prices. Trusted Vietnamese brand. Modern and tech-oriented. Engaging, especially with a younger audience.

Copy Examples

• •"Thoải mái trên từng bước đi" (Comfort in every step) - Experience ultimate comfort with every move.
• •"Mặc như không mặc" (Feels like wearing nothing) - The ultimate in barely-there comfort.
• •"Our AirSeamless technology means no annoying itchy seams, just pure comfort." - Advanced comfort, designed for your everyday.
• •"Life is too short to tolerate uncomfortable underwear" - Upgrade your comfort, upgrade your life.
• •"Boxerman: The #1 underwear brand in Vietnam" - Experience the difference.