Brand Tone

Thoughtful & Caring, Aesthetic & Curated, Supportive (of small businesses), Approachable & Friendly, Celebratory & Joyful

Brand Values

• •The Joy of Giving
• •Thoughtfulness & Connection
• •Support for Small Businesses/Artisans
• •Quality & Practicality
• •Aesthetic Appeal & Presentation
• •Customer Experience (Ease & Simplicity)

Best Practices

• •Emphasize "Thoughtfulness" and "Care": Always weave in language that reflects the intention behind the gift – making someone feel special, appreciated, or comforted. Use words like "thoughtfully curated," "chosen with care," "heartfelt," "special touch."
• •Highlight the "Joy of Giving & Receiving": Focus on the emotional benefits of the gifting experience for both the giver and the recipient. Phrases like "share a smile," "brighten their day," "unforgettable moment," "the joy of discovery" can be effective.
• •Showcase "Support for Small Businesses": Regularly mention that products are sourced from small, handmade companies or artisans. This reinforces a core value and appeals to conscious consumers. Use terms like "handcrafted treasures," "artisan-made," "supporting creators."
• •Maintain an "Aesthetic and Inspiring" Voice: Use descriptive language that appeals to the senses and reflects the visual appeal of the products. Words like "beautifully presented," "elegantly boxed," "curated selection," "unique finds" will align with the visual branding.
• •Be "Approachable and Genuine": Write in a friendly, warm, and human tone. If appropriate, occasionally share stories (like the founder's mission) to build a personal connection. Avoid overly formal or corporate language. Use contractions and address the audience directly.

Social Perception

Positive for Supporting Small Businesses, Appreciation for Curation and Aesthetics, Seen as a Go-To for Special Occasions, Expectation of Reliable Delivery, Perceived as a Woman-Owned Business

Copy Examples

• •Instagram Post (Image: Beautifully arranged "Thinking of You" box): Brighten someone's day, just because. ✨ Our thoughtfully curated gift boxes are filled with handcrafted treasures from small businesses, designed to send a little sunshine when they need it most. Who are you thinking of today? #BoxedGiftCo #ThoughtfulGifting #SupportSmall #SendSunshine #GiftIdeas
• •Facebook Ad (Carousel showing different themed boxes): From birthdays to 'just because,' finding the perfect gift should be a joy, not a chore. At BOXED Gift Co., we make it simple to send beautifully curated, practical gifts that truly delight. Explore our collections or build your own and share a smile today! #GiftGivingMadeEasy #CuratedWithCare #ShopSmallLoveBig #BOXEDHappiness
• •Website Banner (Homepage): The Art of Thoughtful Giving. Discover unique, handcrafted gifts designed to make every occasion special. Support small businesses with every box. [Shop Now] [Build Your Own Box]
• •TikTok Video Caption (Video showing a box being packed with care): It's more than just a gift; it's a box full of joy, handcrafted with love, and sent to make someone smile. 😊 We partner with amazing small artisans to bring you the best! #BoxedGiftCo #UnboxingJoy #HandmadeWithLove #GiftInspo #WomenOwned #SmallBizLove
• •Email to Subscribers (New Collection Launch): Hello [Customer Name], at BOXED Gift Co., we believe in the power of a thoughtful gift. That’s why we’re so excited to introduce our new [Season/Occasion] Collection! Each box is lovingly curated with unique finds from talented artisans, perfect for showing you care. Discover the joy of giving something truly special. [Link to New Collection]