Brand Tone

Empathetic & Supportive, Informative & Educational, Positive & Empowering, Natural & Trustworthy, Approachable & Modern

Brand Values

• •Well-being & Mental Health
• •Natural Solutions
• •Inclusivity & Understanding
• •Efficacy & Quality
• •Transparency (implied)
• •Empowerment
• •Eco-consciousness (past evidence)

Best Practices

• •Speak Directly to Your Audience's Needs and Challenges: Use language that shows you understand their specific experiences (e.g., "brain fog," "restless energy," "manage inattention"). This builds empathy and connection.
• •Prioritize Benefit-Driven Language: Focus on what the product *does* for the customer (e.g., "unlock your flow," "sustained energy," "calm focus," "boosts learning") rather than just listing features.
• •Maintain an Empowering and Positive Voice: Frame challenges as opportunities for growth and highlight how the product can help them achieve their potential. Avoid language that could be seen as condescending or overly clinical.
• •Emphasize Natural and Safe Solutions: Consistently reiterate the natural, vegan, and scientifically-supported aspects of the ingredients to build trust and appeal to health-conscious consumers.
• •Be Inclusive and Supportive: Actively use language that welcomes and supports the neurodiverse community, showing that the brand is a safe and understanding space.

Social Perception

Helpful & Innovative, Trustworthy, Community-Focused, Positive Product Experience

Copy Examples

• •Headline: "Unlock Your Flow. Naturally." Body: "Tired of the brain fog and restless energy? The Shruum is your daily ritual for calm focus and sustained energy. Crafted with powerful functional mushrooms and natural herbs, it’s designed to help your neurodiverse mind thrive. Discover your potential, the natural way." Call to Action: "Find Your Focus"
• •Headline: "More Than Just Focus. It's Understanding." Body: "We get it. Your unique mind deserves unique support. Jrny is dedicated to empowering the neurodiverse community with The Shruum – a natural blend to help manage inattention, enhance executive function, and boost your everyday productivity. You're not broken, you're brilliant. Let's unlock it together." Call to Action: "Join the Jrny"
• •Headline: "Your Daily Dose of Calm & Clarity." Body: "Imagine a day where your mind is clear, your energy is steady, and stress feels manageable. The Shruum, with ingredients like Lion's Mane for cognitive brilliance and Passion Flower for calm, helps make that your reality. 100% natural, 100% for you." Call to Action: "Try The Shruum Today"
• •Headline: "Fuel Your Unique Brilliance." Body: "Engineered by nature, validated by experience. The Shruum isn't about changing who you are; it's about providing the support your brain needs to perform at its best. Boost memory, enhance mood, and tackle your day with newfound vitality." Call to Action: "Discover The Shruum"
• •Headline: "Finally, Focus That Feels Good." Body: "Say goodbye to jitters and crashes. The Shruum offers a smooth, sustained boost to your mental clarity and energy levels using a potent, 100% natural mushroom and herbal blend. Perfect for anyone seeking to improve brain health and productivity, especially our friends with ADHD." Call to Action: "Shop The Shruum"