Brand Tone

Professional, Aspirational, and Solution-Oriented

Brand Values

• •Uncompromising Quality
• •Customer-Centric Partnership
• •Efficiency and Automation
• •Sustainability

Best Practices

• •Prioritize "Partnership" Over "Selling": Always use collaborative language. Phrases like "We work with you," "your dedicated partner," and "tailored solutions" reinforce the brand's consultative value. Avoid transactional terms.
• •Maintain a Professional and Aspirational Tone: The copy should remain polished, confident, and expert. Speak to the goals of high-level HR and marketing professionals", report improving culture, boosting brand image, and increasing employee retention.
• •Lead with the Problem, then the Solution: Structure copy to first identify a common pain point (e.g., "Tired of managing logistics?" or "Do your new hires feel truly valued?"). Immediately follow with how Boxaroo's service elegantly solves this problem.
• •Emphasize Quality and Utility: Never miss an opportunity to use words like "premium," "high-quality," "memorable," and "useful." This differentiates Boxaroo from competitors focused on price over value. Connect these terms to tangible benefits like brand loyalty and employee appreciation.
• •Showcase Credibility with High-Profile Clients: When appropriate, mentioning partnerships with globally recognized brands like Netflix or Google is the strongest form of social proof and instantly conveys a high standard of service and trust.

Social Perception

A professional and reliable partner for major international brands, perceived as a smart, agile startup solving long-standing problems. Seen as a strategic partner in brand building and employee engagement, particularly for remote and global teams, and known as a "gift curating champion" for quality and attention to detail.

Copy Examples

• •Don't just welcome new hires. Wow them. Your onboarding box is their first tangible connection to your company culture. Make it count. Boxaroo helps you create and automate premium, customized welcome kits that new employees will actually use and love. Elevate your onboarding experience.
• •Swag that feels like a gift, not a giveaway. Tired of trade show swag that ends up in the trash? We partner with brands to create memorable, high-quality merchandise that people thank you for. Boost your brand with items that reflect your standards. Explore our catalog.
• •Your brand is unique. Your merch should be too. We worked with [Client Name] to create a new hire kit that was as serious about quality as they are. From custom notebooks to laser-engraved drinkware, we handle every detail. #CorporateGifting #BrandedMerch #CompanyCulture
• •Stop managing swag. Start delighting people. Imagine your company merch, stored and ready to ship anywhere in the world with a single click. From employee milestones to client thank-yous, the Boxaroo platform automates your entire swag strategy. Save time, reduce costs, and never worry about logistics again. See how it works.
• •The ROI of Delight: Why Investing in Quality Swag is a Smarter Marketing Spend. In a world of digital noise, a physical, high-quality gift can be the most powerful message you send. It builds loyalty, fosters culture, and becomes the only kind of advertising people thank you for. Here e an expert why a premium merch strategy is more than just a feel-good initiative...