Brand Tone

approachable, knowledgeable, faith-oriented, and community-focused

Brand Values

• •Faith
• •Family
• •Integrity/Honest Service
• •Outdoor Sports/Hunting
• •Community
• •Patriotism
• •Service & Teamwork
• •Conservation Ethos

Best Practices

• •Always Circle Back to Core Values: Ensure that messages, even promotional ones, subtly reflect the "Faith, Family, Hunt" ethos or other key values like integrity and community.
• •Maintain an Approachable and Knowledgeable Voice: Write as a trusted friend or experienced guide in the archery world. Avoid overly technical jargon unless clearly explained, and always be willing to share expertise.
• •Emphasize Community and Connection: Use language that fosters a sense of belonging. Encourage interaction and sharing of experiences among customers.
• •Infuse a Sense of Passion and Respect for the Outdoors: Let the genuine love for hunting, archery, and nature shine through in the language used.
• •Be Consistent Across All Platforms: Whether it's a Tweet, a product description, or a podcast script, the underlying tone and values should remain recognizable. This builds trust and brand recognition.

Social Perception

reliable, customer-centric, and expert source for archery and hunting gear

Copy Examples

• •Facebook Post (Promoting new bow): "Gear up for the season with the new [Bow Name]! Engineered for precision and built with the spirit of the hunt in mind. Stop by the shop or visit us online at bowtreader.com – let our family help yours find the perfect setup. #Bowtreader #FaithFamilyHunt #ArcheryLife"
• •Instagram Caption (Lifestyle image of a hunter): "Sunrise, crisp air, and the thrill of the draw. It's more than a sport, it's a tradition passed down, a connection to creation. What does the hunt mean to you? Share your stories below! #BowtreaderCommunity #LiveAtFullDraw #GodsCreation"
• •Podcast Intro Snippet: "Welcome back to The Bowtreader Podcast, where we dive deep into the heart of the hunt, share stories from the field, and explore how our faith guides us every step of the way. Grab a cup of coffee, folks, let's talk all things archery and outdoors."
• •Website Product Description (for a high-quality accessory): "When you're out in the wild, every piece of gear counts. Our [Product Name] is built with integrity and performance you can trust, shot after shot. Invest in quality, invest in your hunt. #BowtreaderApproved #PremiumOutdoorSupplies"
• •Email Newsletter Subject Line: "Faith, Family, and Fall Hunts – Gear Up with Bowtreader!"