Brand Tone

Aspirational yet Approachable. It is feminine, stylish, celebratory, friendly, and engaging, speaking directly to the modern woman. It conveys accessible luxury and everyday elegance.

Brand Values

• •Craftsmanship
• •Style & Modernity
• •Comfort
• •Femininity & Empowerment
• •Quality

Best Practices

• •Lead with Lifestyle, Support with Features: Start copy with an aspirational or emotional hook (e.g., "Elevate your everyday," "Dance the night away") and then support it with tangible features like "handcrafted," "cushioned sole," or "faux leather."
• •Use Empowering & Evocative Language: Employ strong, positive adjectives like "stunning," "elegant," "bold," "vibrant," and "chic." Use verbs that inspire action and confidence, such as "step into," "celebrate," "discover," and "stand out."
• •Maintain a Consistent "You-focused" Narrative: Always speak directly to the customer ("Your perfect pair," "Designed for you"). This makes the brand feel more personal and customer-centric.
• •Weave in Core Values: Subtly reinforce brand values in all communications. Regularly use keywords like "handcrafted," "modern tradition," "comfort," and "style" to build a strong brand identity in the consumer's mind.
• •Adapt the Tone, Not the Voice: While the overall brand voice is consistent, the tone can be adapted for different platforms. For example, be more playful and conversational on Instagram Stories, slightly more descriptive in product details, and benefit-driven in ads, all while retaining the core stylish and approachable personality.

Social Perception

Customers perceive BOWTOES as a go-to for unique and stylish footwear that stands out, merging traditional Indian aesthetics with modern global fashion trends. It is seen as a reliable source for comfortable daily and special occasion shoes, with positive feedback on quality, quick delivery, and attractive packaging.

Copy Examples

• •Step into your power. ✨ Our new collection of block heels is here to lift you up, literally. Handcrafted for comfort, designed to make a statement. Where will you wear them first? #Bowtoes #HeelsOfDesire #StepUp
• •The perfect partner for your festive look! ✨ Our handcrafted juttis blend timeless tradition with modern sparkle. Comfortable enough to dance all night, beautiful enough to steal the show. Shop the collection now and get 10% off your first prepaid order!
• •Style in Every Step. Discover handcrafted footwear that celebrates you. From everyday flats to statement heels. Free shipping on all orders.
• •Why blend in when you were born to stand out? These vibrant, knotted mules are your new secret weapon for effortless style. Featuring our signature extra-cushioned sole for all-day comfort and a pop of color to brighten any outfit. Handcrafted with love, just for you.
• •Your shoe closet is calling... 📞 Up to 30% off inside!