Brand Tone

Nurturing, Sweet, and Personal

Brand Values

• •Handmade Quality and Love
• •Celebration of Childhood
• •Practicality for Modern Parents
• •Community and Connection

Best Practices

• •Always Lead with "Love" and "Handmade": These are your strongest brand differentiators. Every piece of copy, from product descriptions to social media posts, should reinforce the idea that these are not mass-produced items but are crafted with personal care.
• •Speak from Mom to Mom: Use a personal and empathetic tone. Acknowledge the joys and challenges of motherhood. Phrases like "for busy mamas" or "we know how fast they grow" create a relatable connection.
• •Tell the Story of "Why": Remind your audience of the brand's origin story. Mentioning Ashley and Chloe in your "About Us" section, emails, and occasional posts reinforces authenticity and the personal investment behind the brand.
• •Balance "Cute" with "Quality": While the aesthetic is a primary selling point, don't forget to highlight the practical benefits—soft, stretchy fabrics, adjustable sizes, and durable construction. This assures parents they are making a smart purchase.
• •Encourage and Feature Your Community: Actively ask customers to share their photos and use the brand hashtag. When you feature them, use nurturing and celebratory language like "Look at this little belle shining!" This builds social proof and reinforces the community value.

Social Perception

Customers generally perceive the brand positively, appreciating the aesthetic and quality of the products. However, there's a notable negative perception due to reported issues with order fulfillment and refunds, challenging the brand's credibility.

Copy Examples

• •Pretty in pink and made with love. 🎀 Our Blush Leopard Bow is hand-sewn from the softest, stretchiest fabric to keep your little belle comfy and cute all day long. Because every day is an occasion to shine. Tap to shop! #BowtifulBelles #HandmadeWithLove #BabyBows
• •For a love that grows. Our adjustable headwrap bows are designed to fit your little one from their first smile to their first steps. Handmade in Calgary, for your beautiful belle.
• •Welcome to the Bowtiful Belles family! I'm Ashley, the mom behind the bows. Inspired by my own little belle, Chloe, I pour love and care into every piece I create. Here, you'll find more than just accessories; you'll find tiny treasures for life's most beautiful moments. Enjoy 10% off your first order with code: WELCOME10.
• •*Video showing different ways to tie a headwrap bow.* Poll: Which color should we release next? A) Dusty Rose 🌹 B) Sage Green 🌱 We love hearing from our mamas! #BabyFashion #MomLife
• •**The Ruffle Bow Turban:** All the style, none of the fuss. Designed for busy mamas and wiggly littles, our pre-tied turbans are stretchy, soft, and slip right on. From playground fun to family photos, it's the perfect "show stopper" accessory. Hand-sewn to last for years of beautiful memories.