Brand Tone

Luxurious & Premium, Natural & Authentic, Comfort-Oriented & Caring, Heritage & Craftsmanship, Approachable & Informative

Brand Values

• •Quality
• •Heritage & Tradition
• •Natural & Sustainable
• •Craftsmanship
• •Comfort & Well-being
• •Customer Focus

Best Practices

• •Emphasize Heritage and Craftsmanship: Regularly weave in the brand's long history (since 1879) and the meticulous, traditional tanning processes to reinforce authenticity and expertise.
• •Use Sensory Language Focusing on Comfort and Luxury: Describe the products using words that evoke softness, warmth, plushness, and the luxurious feel of genuine sheepskin.
• •Highlight Natural Origins and Sustainability: Consistently mention that the sheepskins are a natural by-product, sourced from free-range farms, and processed with environmental care. This appeals to conscious consumers.
• •Maintain an Approachable yet Premium Voice: While showcasing the luxury of the products, ensure the language is welcoming and informative, providing clear benefits and care instructions.
• •Showcase Versatility and Enduring Value: Illustrate how Bowron sheepskins fit into various lifestyles and home settings, emphasizing their durability and timeless appeal as a worthwhile investment.

Social Perception

Positive Customer Reviews, Trusted for Baby Care, Associated with New Zealand Origin, Seen as a Premium, Long-Lasting Product, Recognized for Craftsmanship, Ethical Considerations

Copy Examples

• •Headline: Experience Enduring Comfort. Discover Bowron Sheepskins. Body: For over 140 years, Bowron has handcrafted the world's finest sheepskin, bringing natural luxury and timeless Kiwi craftsmanship into your home. Feel the difference quality makes. Call to Action: Explore Our Heritage Collection.
• •Headline: Naturally Soothing, Perfectly Pure. Bowron Babycare. Body: Nurture your little one with the gentle touch of New Zealand lambskin. Our Babycare range is naturally hypoallergenic, temperature-regulating, and crafted with the utmost care for delicate skin. Call to Action: Shop Gentle Comfort for Baby.
• •Headline: The Art of Sheepskin. The Soul of New Zealand. Body: Each Bowron rug is a testament to generations of tanning expertise, transforming a natural by-product into an enduring piece of art. Embrace sustainable luxury, crafted with passion. Call to Action: Find Your Unique Piece.
• •Headline: Unwind in Unmatched Softness. Body: Sink into the plush, inviting warmth of a Bowron sheepskin. From cozy beanbags to luxurious floor rugs, experience the ultimate in natural comfort and style. Call to Action: Discover Everyday Luxury.
• •Headline: Invest in Timeless Quality. Cherish Natural Beauty. Body: Bowron sheepskins are more than just a product; they're a legacy of quality and natural elegance. Ethically sourced and expertly crafted to be enjoyed for years to come. Call to Action: Learn About Our Sustainable Practices.