Brand Tone

friendly, approachable, and creative

Brand Values

• •Quality and Freshness
• •Customer-Centric Service
• •Passion and Creativity
• •Local Community Focus
• •Celebrating Life's Moments

Best Practices

• •Always Be Warm and Approachable: Use contractions (e.g., "we're," "it's") and a friendly tone to make your brand feel more human and accessible. Address your audience directly using "you" and "your."
• •Emphasize Quality and Freshness: Continuously use descriptive words that highlight the quality of your flowers, such as "fresh," "vibrant," "lush," and "fragrant."
• •Tell a Story: Don't just sell flowers; sell the emotion behind them. Frame your products around the occasions and feelings they represent, such as "celebrate," "cherish," "comfort," and "love."
• •Stay Local: Regularly mention your connection to New Plymouth. This builds a strong sense of community and reinforces your position as the go-to local florist.
• •Showcase Your Passion: Let your love for what you do shine through in your writing. Use enthusiastic and positive language to convey your team's creativity and dedication to their craft.

Social Perception

The public perception of Bow & Petal is overwhelmingly positive. Customers frequently praise the beauty and quality of the floral arrangements, describing them as stunning and beautiful. The service is consistently highlighted as excellent, with mentions of friendly staff and timely delivery. The brand is perceived as reliable and professional, capable of handling last-minute orders effectively.

Copy Examples

• •Fresh, modern, and delivered with love. Discover stunning floral arrangements handcrafted by your local New Plymouth florists. Free same-day delivery available. Let's make someone's day beautiful.
• •Introducing 'The Sunshine Burst' bouquet! ☀️ We've combined vibrant gerberas, delicate freesias, and lush greenery to create a little box of happiness. Perfect for a birthday, a thank you, or just because. DM us to order or visit our website. #BowAndPetal #NewPlymouthFlorist #FlowerDelivery #FreshBlooms
• •Your dream wedding flowers are waiting. At Bow & Petal, we work with you to bring your floral vision to life. From breathtaking bouquets to magical venue styling, let's create something beautiful together. Book a free consultation with our passionate florists today. #WeddingFlowers #NewPlymouthWeddings #BridalBouquet #BowAndPetal
• •The ultimate treat for someone special. Our Posy Gift Basket features a beautiful, fresh posy, a selection of gourmet chocolates, and a scented candle. It's a hug in a box, thoughtfully curated and ready to delight. Add a personal message at checkout! #GiftBasket #NewPlymouthGifts #FlowerShop #SupportLocal
• •Meet the hands behind your beautiful bouquets! Our florists are hard at work this morning, surrounded by the freshest blooms. We love what we do, and we're so grateful to be a part of your special moments. Pop in and say hi, we're at 176 Devon Street East! #FloristLife #BehindTheScenes #BowAndPetal #NewPlymouth