Brand Tone

Eco-conscious and Passionate, Artisanal and Authentic, Educational and Informative, Friendly and Approachable, Inspiring and Aspirational

Brand Values

• •Sustainability
• •Natural & Handmade
• •Environmental Protection
• •Conscious Consumption
• •Local Identity & Craftsmanship
• •Quality

Best Practices

• •Always Emphasize "Natural" and "Handmade": Consistently highlight the natural ingredients and the artisanal, handcrafted quality of the products. This reinforces authenticity and care.
• •Maintain an Educational Yet Inspirational Voice: Provide practical information about product use and benefits, while also inspiring customers towards a more sustainable and conscious lifestyle. Connect product use to a larger positive impact.
• •Incorporate Costa Rican Identity Subtly: Mentioning "Handmade in Costa Rica" or alluding to the local environment can add a unique touch and reinforce the brand's origin and connection to nature.
• •Focus on the "Why" (Sustainability and Bee Welfare): Beyond describing the products, remind the audience of the mission – reducing plastic, protecting the environment, and honoring bees. This connects purchases to a greater purpose.
• •Use Warm, Positive, and Community-Oriented Language: Foster a sense of connection by using inviting language. Encourage interaction and share the journey towards a more eco-friendly world together. Use words that evoke a sense of care, passion, and shared responsibility.

Social Perception

Positive and Respected, Purpose-Driven, Educational Resource, Community-Oriented

Copy Examples

• •Instagram Post (Image: Colorful beeswax wraps covering bowls of fresh fruit): "Keep your food fresh the natural way! 🍓✨ Our handmade beeswax wraps are a beautiful, reusable alternative to plastic. Embrace a healthier planet, one wrap at a time. What will you wrap first? #BowoCostaRica #BeeswaxWraps #SustainableLiving #EcoFriendly #HandmadeWithLove"
• •Facebook Ad (Video: Short demonstration of making a beeswax candle): "Light up your home with the pure, natural glow of Bowo. ✨ Our beeswax candles are handcrafted with love in Costa Rica, bringing a touch of nature's warmth to your space. Breathe easy knowing you're choosing eco-friendly. Discover the difference at bowocr.com. #BowoCandles #NaturalLiving #HandmadeCostaRica #SupportLocalCR #EcoHome"
• •Product Description (Website - Beeswax Wrap Set): "Say goodbye to single-use plastic and hello to vibrant, eco-conscious food storage! Our Bowo Beeswax Wraps are lovingly handmade in Costa Rica from 100% natural ingredients, including pure beeswax. Perfect for fruits, veggies, cheese, and covering leftovers. Reusable, washable, and compostable – they’re a small change that makes a big impact. Join us in protecting our beautiful planet. Bees are our inspiration, let them inspire your kitchen too!"
• •Email Newsletter Snippet: "Did you know that every Bowo product you choose helps support local artisans and a healthier environment here in Costa Rica? We believe in honoring the incredible work of bees and crafting products that allow you to live more harmoniously with nature. This week, explore our new collection of naturally scented beeswax candles, perfect for creating a cozy, eco-friendly ambiance."
• •Pinterest Pin (Image: A beautifully wrapped sandwich in a Bowo wrap, part of a picnic setup): "Pack your lunch, not the landfill! 💚 Our reusable beeswax wraps keep your sandwiches fresh and your conscience clear. Handmade in Costa Rica for a naturally better way to eat on the go. #BowoEco #ZeroWasteLunch #PlasticFree #SustainableChoices #CostaRicaNatural"