Brand Tone

Inspiring, Welcoming, Knowledgeable, Authentic, Elegant, Calm & Natural

Brand Values

• •Quality
• •Nature & Green Living
• •Community
• •Heritage & Family Roots
• •Sustainability & Environmental Responsibility
• •Customer Experience
• •Beauty & Aesthetics
• •Education & Inspiration

Best Practices

• •Embrace Storytelling: Weave in the narrative of the 4th generation farm, the rehabbed historic building, and the passion for plants and community. This adds authenticity and depth.
• •Use Evocative & Sensory Language: Describe the sights, smells, and feelings associated with a visit – "sun-drenched," "fragrant herbs," "tranquil escape," "vibrant blooms." This aligns with the "urban oasis" perception.
• •Maintain a Warm & Inviting Voice: Whether it's a social media caption or website copy, the tone should feel approachable, friendly, and welcoming, reflecting the community aspect.
• •Highlight Quality & Curation: Emphasize the carefully selected plants, gifts, and ingredients. Use words like "hand-selected," "curated," "artisan," "premium" when appropriate to convey the high standards.
• •Stay Visually Consistent with Verbal Messaging: Ensure that the beautiful, natural, and inspiring imagery used in marketing is mirrored by copy that is equally elegant, inspiring, and focused on nature and well-being. The words should enhance the visual story.

Social Perception

A Beautiful Escape, High-Quality Destination, More Than Just a Store, Community Hub, Trusted Source

Copy Examples

• •Instagram Post (Image: Sun-dappled interior with lush plants): "Find your breath of fresh air. Our urban oasis is brimming with life, ready to inspire your own green sanctuary. #BowoodFarms #UrbanJungle #StLouisPlants"
• •Website Banner (For Workshops): "Cultivate Your Curiosity. From farm-fresh knowledge to artistic expressions, our workshops are sown with passion. Join our community of learners. [Link to Workshop Schedule]"
• •Facebook Ad (Image: Beautifully wrapped gift from Holliday): "Gifts that grow smiles. Discover nature-inspired treasures and thoughtfully curated finds at Holliday, nestled within Bowood Farms. Perfect for every occasion, or just because. #ShopLocalSTL #HollidayAtBowood #ThoughtfulGifting"
• •Email Newsletter Snippet (Announcing new plant arrivals): "Fresh from our family farm to your home. This week’s harvest brings vibrant perennials and fragrant herbs, nurtured with generations of care. Come explore what’s new and rooted in tradition. #FarmToTabletop #BowoodGrown"
• •Café Promotion (Image: Latte and pastry in the Bowood by Niche courtyard): "Savor the season. At Bowood by Niche, every dish tells a story of fresh ingredients and heartfelt hospitality, surrounded by garden beauty. Your table awaits. #BowoodByNiche #StLouisBrunch #EatLocal"