Brand Tone

Aspirational, serene, eco-conscious, earthy, natural, friendly, and inspiring, with a consistently positive, gentle, and encouraging language.

Brand Values

• •Sustainability
• •Craftsmanship & Authenticity
• •Health & Wellness
• •Conscious Consumption

Best Practices

• •Always anchor your message in core values like sustainability, craftsmanship, and wellness, connecting to the 'why' behind the brand.
• •Use sensory and emotive language that evokes feelings of nature, calm, and happiness, rather than just listing product features.
• •Consistently celebrate the unique, natural variations of the products, framing them as positive features (e.g., 'one-of-a-kind', 'perfectly imperfect').
• •Pair eco-conscious copy with stunning, high-quality visuals, especially on visual platforms, to create a powerful and aspirational message.
• •Maintain a consistent brand voice across all channels – warm, encouraging, and passionate about sustainability – avoiding overly corporate or technical jargon.

Social Perception

Highly positive; customers perceive the brand as high-quality and aesthetically appealing. It's strongly associated with an impactful eco-friendly mission, and its products are seen as enhancing daily routines by bringing a sense of calm and a 'vacation-like' experience to meals.

Copy Examples

• •Your portal to paradise. Transform your morning meal into a mindful moment. Each of our handcrafted coconut bowls is a unique piece of nature, waiting to be filled with your vibrant, healthy creations. It’s more than a bowl; it’s a daily ritual. 🥥 #BowlsByCoco #EatWithImpact
• •Sustainable living never looked so good. From rescued coconut shells to beautiful, handcrafted bowls and spoons. Make a choice that's better for you and the planet. Shop our collection and bring a piece of nature home.
• •The Original Coconut Bowl: Perfectly Imperfect. Handcrafted from a real coconut shell saved from being wasted, this bowl is your partner for smoothie bowls, fresh salads, and evening snacks. Its natural texture and unique shape serve as a beautiful reminder of the good you're doing for the planet with every bite. Embrace sustainable eating.
• •Another beautiful set of coconut bowls is heading to its new home! We love knowing that each bowl we send out means one less piece of waste in the world. Thank you for helping us make a difference!
• •3 Reasons to Switch to Coconut Bowls. 1. 100% Natural & Toxin-Free: Made from real coconuts and polished with coconut oil. 2. Saves the Planet: Every bowl rescues a shell from being burned as waste. 3. Truly Unique: No two bowls are ever the same, just like you. Ready to eat with impact? Discover our full collection of sustainable kitchenware. #CoconutBowls #ZeroWaste #HealthyLiving