Brand Tone

Caring & Nurturing, Trustworthy & Reassuring, Handmade & Artisanal, Friendly & Approachable, Joyful & Playful

Brand Values

• •Safety & Non-Toxicity
• •Quality Craftsmanship
• •Sustainability & Eco-Friendliness
• •Australian Made & Small Business Support
• •Child Development & Well-being
• •Practicality & Functionality
• •Customer Satisfaction

Best Practices

• •Prioritize Safety and Well-being in Language: Always lead with the safety, non-toxic, and beneficial aspects for children. Use words like "gentle," "safe," "nurturing," "soothing," and "development."
• •Emphasize the "Handmade" and "Australian Made" Aspects: Regularly remind customers of the care, quality, and local origin of the products. This builds trust and a sense of unique value.
• •Use Warm, Empathetic, and Relatable Language: Connect with parents by acknowledging the joys and challenges of parenthood. Use "you" and "your little one" to create a direct and personal connection.
• •Maintain a Positive and Gentle Voice: Even when addressing problems (like teething), frame solutions in a positive, helpful, and comforting manner. Avoid overly technical or alarmist language.
• •Showcase Real Customer Experiences (with permission): Incorporate genuine testimonials and user-generated content to reinforce trust and community, reflecting the positive social perception of the brand. This aligns with their current practice of "Let our customers speak for us."

Social Perception

Trusted by Parents, High-Quality & Beautiful Products, Ethical & Conscious Brand, Supportive & Understanding of Parenthood

Copy Examples

• •Headline: "Handmade with Love, Safe for Your Little One. Discover Bowerbird Creations."
• •Product Description Snippet (for a teether): "Soothe those tender gums naturally. Our [Product Name] teether, crafted from non-toxic beech wood and BPA-free silicone, is designed for tiny hands and happy chewing. Independently safety certified for your peace of mind."
• •Social Media Post: "Weekend adventures made easy! Our pram garlands keep your little explorer entertained while you’re on the go. Handmade in Queensland with love and the safest materials. ✨ #BowerbirdCreations #HandmadeBaby #AustralianMade #SensoryPlay"
• •About Us Snippet: "From our family to yours. Bowerbird Creations began with a passion for simple, safe, and beautiful things for little ones. We lovingly handcraft each piece on the Sunshine Coast, because we believe your baby deserves the best."
• •Email Subject Line (for a new collection): "New Arrivals: Playful Designs, Trusted Quality for Your Precious Bundle!"