Brand Tone

Aspirational & Evocative, Appreciative & Respectful, Warm & Inviting, Curated & Discerning, Calm & Earthy

Brand Values

• •Uniqueness & Individuality
• •Craftsmanship & Quality
• •Ethical Sourcing & Sustainability
• •Beauty & Aesthetics
• •Discovery & Wanderlust
• •Connection

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (aspirational, appreciative, warm, curated, calm), key vocabulary (e.g., "handcrafted," "artisan," "unique," "soulful," "wanderlust," "ethically sourced"), and a "do's and don'ts" list for language. Share this with anyone creating content.
• •Focus on Storytelling: Instead of just listing product features, weave narratives around the items. Talk about the artisan, the origin, the inspiration, or the feeling the product evokes. This aligns with the "discovery" and "connection" values.
• •Use Evocative and Sensory Language: Appeal to the senses by describing textures, colors, the imagined environment of origin, or the feeling of using the product. Words like "sun-drenched," "earthy," "soft embrace," and "rich texture" enhance the aspirational and appreciative tone.
• •Maintain Visual and Verbal Harmony: Ensure the copy consistently reflects the same aesthetic and feeling conveyed by the brand's photography and visual design. The words should feel like they belong with the images.
• •Emphasize Core Values Consistently: Regularly and naturally incorporate mentions of craftsmanship, ethical sourcing, uniqueness, and the beauty of natural materials in product descriptions, social media posts, and email marketing. This reinforces what the brand stands for.

Social Perception

Source of Unique Finds, High-Quality & Artisanal, Aesthetically Pleasing, Trustworthy (for its niche), Aspirational Lifestyle Brand

Copy Examples

• •Instagram Post for a New Ceramic Vase: Sun-drenched mornings and freshly picked blooms deserve a vessel just as special. Our new handcrafted ceramic vase, with its organic form and earthy glaze, brings a touch of artisan soul to your sacred spaces. Each piece tells a story of slow craftsmanship. Discover it online. ✨ #BohemianHome #HandcraftedCeramics #ArtisanMade #BowAndArrowTrading #UniqueDecor
• •Email Subject Line for a New Collection: Wanderlust Woven In: Discover Our Latest Artisan Arrivals *Body Snippet:* Let your home tell stories of distant lands and skilled hands. Our newest collection, inspired by global bazaars and serene landscapes, is waiting to be explored. Find pieces that resonate with your spirit.
• •Product Description for a Handwoven Textile: Drape your world in the soft embrace of tradition. This exquisite handwoven textile, rich in texture and timeless design, is a testament to the enduring beauty of ancestral weaving techniques. Crafted with natural dyes and meticulous care by our artisan partners in [Region/Country], it’s more than a throw – it’s a piece of heritage to cherish for years to come.
• •Facebook Ad Copy: Seeking more than just 'stuff'? At Bow and Arrow Trading, we curate unique, handcrafted treasures that infuse your life with meaning and beauty. From ethically sourced homewares to soul-stirring gifts, discover pieces with a story. Shop our collection and embrace the art of living beautifully. [Link to website]
• •TikTok Video Concept/Caption: *Video:* Quick cuts showing the texture of a new cushion, the detail on a piece of jewelry, someone arranging items on a shelf with a warm, inviting filter, and an inspiring travel shot. *Caption:* Bringing the world's beauty home, one handcrafted treasure at a time 🌍✨ #GlobalInspired #ArtisanDecor #BohoVibes #HandmadeWithLove #BowAndArrowTrading #HomeStyling