Brand Tone

heartfelt, empowering, and creative, with a warm, personal, uplifting, and encouraging touch.

Brand Values

• •Connection
• •Empowerment
• •Handmade Quality
• •Overcoming Adversity
• •Community

Best Practices

• •Always lead with emotion: The core of the brand is the emotional connection between mothers and daughters. Copy should always tap into this feeling of love, connection, and shared joy.
• •Tell the story: Regularly weave in the founder's story and the "why" behind the brand. This builds authenticity and a deeper connection with the audience.
• •Use empowering language: Words like "empower," "inspire," "uplift," "cherish," and "connect" should be a regular part of the brand's vocabulary.
• •Highlight the "handmade" aspect: Emphasize the care, quality, and uniqueness of the products that come from being handmade.
• •Foster a sense of community: Address the audience as a community of mothers ("mamas," "girl gang"). Ask questions and encourage them to share their own mother-daughter moments.

Social Perception

Overwhelmingly positive, perceived as beautiful, creative, and excellent quality. The owner is seen as sweet, polite, and professional. The brand's story and mission resonate, making it a positive, impact-driven business focusing on mother-daughter relationships.

Copy Examples

• •More than just a bow, it's a bond. Introducing our 'Sunshine & Smiles' collection, designed to add a little extra sparkle to your mommy-and-me moments. Each handmade piece is crafted with love to celebrate the special connection you share. #BowaHolicBoutique #MotherDaughterLove
• •Create memories that will last a lifetime. Join our next Mother-Daughter Craft & Connect class and spend quality time together making beautiful accessories. Because the best things in life are handmade and shared. Sign up today! #CraftingConnections #BoutiqueClasses
• •From a personal battle with postpartum depression to a business that celebrates the joy of motherhood. Our founder, Dessaray, started Bow-Aholic Bowtique to connect with her daughters and found a community of amazing mamas along the way. Your support helps us empower mothers everywhere. #YouAreNotAloneMama #EmpoweredMoms
• •Handmade with love, designed to be cherished. Our bows aren't just accessories; they're keepsakes. We use high-quality, durable materials to ensure your favorite styles can be worn and loved, again and again. Discover the Bow-Aholic difference. #HandmadeWithCare #QualityAccessories
• •For the tea parties, the playground adventures, and every moment in between. Bow-Aholic Bowtique is here to help you and your little one express your unique style and the beautiful bond you share. Let's make every day a little more special. #MommyAndMeStyle #GirlsAccessories