Brand Tone

elegant, inspiring, and conscious

Brand Values

• •Sustainability and Responsibility
• •Heritage and Storytelling
• •Quality and Craftsmanship
• •Timeless Elegance
• •Exclusivity

Best Practices

• •Always Weave in the Story: Never just describe a product. Connect it back to its inspiration—be it a person, a place, or a cultural concept. This reinforces the brand's unique value proposition.
• •Lead with 'Elegant' Language: Use a sophisticated vocabulary. Words like "artisanal," "curated," "bespoke," "heirloom," and "refined" will maintain the luxury feel of the brand.
• •Integrate "Conscious" Seamlessly: Sustainability shouldn't be just a footnote. Weave the "zero-waste" and "handmade" aspects into the primary narrative to show they are integral to the brand's identity, not an afterthought.
• •Speak to an Empowered Audience: Write for a customer who is intelligent, discerning, and values both style and substance. The tone should be one of shared values, not a hard sell.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the aesthetic of the visuals. If the image is minimalist and elegant, the copy should be concise, powerful, and equally elegant. Consistency across all touchpoints is key.

Social Perception

Bovenue is perceived as a pioneering luxury brand from Saudi Arabia that successfully fuses heritage with modern innovation and sustainability. It is seen as both fashion-forward and environmentally conscious. The consistent features in high-profile magazines like Vogue and Forbes suggest a strong and positive reputation within the fashion industry. The narrative of a family-run business adds a layer of authenticity and relatability. The brand is recognized for its unique aesthetic, which is described as 'elegant, classic, timeless with a hint of bold.'

Copy Examples

• •Introducing the Ghaliyya Collection. Inspired by the strength and spirit of Ghaliyya Al Bogammiah, each bag is a testament to timeless courage. Handcrafted from exquisite zero-waste leather, because true elegance is conscious. Wear a story. #Bovenue #LuxuryWithAStory #ZeroWaste
• •More Than a Handbag. It's a Legacy. Discover our collections, where Saudi heritage is woven into every stitch and sustainability is the fabric of our design. #Bovenue #HandmadeLuxury
• •Style that doesn't cost the earth. Our zero-waste promise means every Bovenue bag is crafted from the finest reclaimed leather, creating beauty from what would be discarded. Shop consciously, wear proudly.
• •A Bovenue bag is one of a kind. Just like you. We honor the uniqueness of our materials by creating pieces that are never identical. Thank you for being part of our journey towards sustainable luxury and for appreciating the art of the individual. Explore our latest artisanal creations.
• •The Laila Handbag: An ode to serene desert nights and the quiet strength they inspire. Crafted by Italian artisans from supple, zero-waste leather, its minimalist silhouette is defined by a striking handle, symbolizing a bright star in the darkness. A timeless piece with a rich story, designed for the contemporary woman.